pricing-strategy

pricing-strategy is a skill for Claude Code from alexsmedile/hormozi-skills. It costs 73 tokens per session (1,397 once invoked), scanned A, original, MIT.

A pricing guide for setting prices based on the value of an outcome rather than guesswork. It considers the offer, audience, delivery method, market expectations, price tiers, and how to explain the price.

In plain words
What is it for?
Use it to set a price range, design entry and premium tiers, suggest pricing formats, position the price, and write a justification based on the product or service and its expected results.
Why use it?
It helps when a price feels too high, too low, or hard to justify, especially when buyers resist it. It gives the offer a clearer pricing structure and rationale.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the hormozi-skills plugin — 18 skills, 6 agents shipped together

Good fit Use it to set a price range, design entry and premium tiers, suggest pricing formats, position the price, and write a justification based on the product or service and its expected results.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/alexsmedile/hormozi-skills/pricing-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add alexsmedile/hormozi-skills --skill pricing-strategy
Clone the repo
git clone --depth 1 https://github.com/alexsmedile/hormozi-skills

Made for: Claude Code.

Or install hormozi-skills, the plugin that ships this one along with the rest of its 18 skills, 6 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pricing-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/alexsmedile/hormozi-skills/pricing-strategy/github.svg)](https://agentmods.dev/skills/alexsmedile/hormozi-skills/pricing-strategy)
Your own site
<a href="https://agentmods.dev/skills/alexsmedile/hormozi-skills/pricing-strategy"><img src="https://agentmods.dev/badge/skills/alexsmedile/hormozi-skills/pricing-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pricing-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/alexsmedile/hormozi-skills/pricing-strategy"><img src="https://agentmods.dev/badge/skills/alexsmedile/hormozi-skills/pricing-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 73 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,397 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00073 $0.01397
Opus 5 $0.00036 $0.00698
Sonnet 5 $0.00015 $0.00279
Haiku 4.5 $0.00007 $0.00140

Measured 13d ago against content hash 53b0d05cd4f4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

pricing-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pricing-strategy/SKILL.md · 316 lines

How it starts

The opening of the file, as written. The whole thing — 316 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Skill: Pricing Strategy (Value Anchoring Engine)

Purpose

Set the right price based on value, not guesswork.

This skill ensures the price:

  • reflects the outcome
  • feels justified to the buyer
  • matches the delivery model
  • maximizes conversions and revenue

It improves:

  • perceived value
  • positioning
  • profitability

When to Use

Activate this skill when:

  • pricing feels random or uncertain
  • conversions are low due to price resistance
  • the offer feels “too cheap” or “too expensive”
  • you want to introduce tiers
  • you’re launching a new offer
  • you need a clear pricing story

Inputs

This skill works with:

  • an OFFER.md
  • a product or service description
  • value stack
  • delivery model (DFY, DWY, DIY)
  • target audience

Core Outcome

The assistant produces:

  • a price anchored to value
  • pricing tier structure (if needed)
  • price positioning strategy
  • psychological pricing suggestions
  • a clear price justification story

Assistant Behavior

1. Understand the value

Extract:

  • the core outcome
  • how much that outcome is worth
  • urgency of the problem
  • financial or emotional impact

Then summarize:

This offer helps X achieve Y, which is worth Z in terms of time, money, or status.


2. Analyze the delivery model

Identify:

  • DIY → lower price, volume-based
  • DWY → mid-tier pricing
  • DFY → premium pricing

Then assess:

  • level of support
  • level of customization
  • level of effort saved

3. Anchor price to outcome

Estimate value based on:

  • money gained
  • time saved
  • pain avoided
  • opportunity unlocked

Frame it like:

If this helps achieve X, then even a fraction of that value justifies the price.


4. Define pricing range

Create a realistic range based on:

  • market expectations
  • delivery model
  • complexity
  • competition (if known)

Output:

  • low-end price
  • mid-range price
  • premium price

5. Choose pricing strategy

Select one:

Volume (Low-Ticket)
  • low price
  • high volume
  • simple delivery
  • fast decision

Read the full file on GitHub · 316 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 316 lines · 73 tokens per session scan A 53b0d05cd4f4

Subscribe to this mod's changes

pricing-strategy is a skill published in the GitHub repository alexsmedile/hormozi-skills (156 stars, last pushed 13d ago), licensed MIT. It adds 73 tokens to every session and 1,397 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

lead-channel-optimizer

Use this skill when users need to optimize lead generation channels, identify highest-ROI marketing activities, stop wasting time on low-performing channels, or systematize customer acquisition. Activates for lead gen strategy, marketing channel analysis, or "where should I focus" questions.

tourze/ai-infra · 59 tokens

ads-linkedin

Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media.

AgriciDaniel/claude-ads · 68 tokens

ads-youtube

Audit YouTube Ads campaign setup, video and Demand Gen inventory, Shorts, in-stream, CTV, creative, audiences, brand safety, bidding, and measurement. Use for YouTube Ads, video ads, pre-roll, bumper ads, skippable in-stream, Shorts ads, Demand Gen, VAC migration, CTV, or YouTube campaign optimization.

AgriciDaniel/claude-ads · 76 tokens

ads-launch

Draft or explicitly apply a paid-ad campaign launch through Claude Ads capability-gated adapters. Use for campaign creation, launch plans, publishing ads, activating campaigns, uploading creative, or requests to push a campaign live.

AgriciDaniel/claude-ads · 45 tokens

bun-test-mocking

Use for mock functions in Bun tests, spyOn, mock.module, implementations, and test doubles.

secondsky/claude-skills · 25 tokens

api-response-optimization

Optimizes API performance through payload reduction, caching strategies, and compression techniques. Use when improving API response times, reducing bandwidth usage, or implementing efficient caching.

secondsky/claude-skills · 36 tokens