agentmods.dev

brand-and-identity

brand-and-identity is a skill for Claude Code from aneja5/forge-skills. It costs 43 tokens per session (1,733 once invoked), scanned A, original, MIT.

A guide for documenting a product's brand rules, including its colors, typography, logo use, writing style, icons, and illustrations. These rules describe how a product should look and sound.

In plain words
What is it for?
Use it when starting a brand, adding a related product, standardising microcopy, documenting logo rules, or choosing a consistent icon and illustration style.
Why use it?
It prevents different screens, products, and materials from developing inconsistent visual styles or wording. It gives later design decisions a shared foundation.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the forge-skills plugin — 42 skills, 36 commands, 1 hook shipped together

not rated 3repo 5mo ago A scan 43 tokens original MIT

Good fit Use it when starting a brand, adding a related product, standardising microcopy, documenting logo rules, or choosing a consistent icon and illustration style.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/aneja5/forge-skills/brand-and-identity
View source ↗ aneja5/forge-skills ideatoinfra.hashnode.dev
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add aneja5/forge-skills --skill brand-and-identity
Clone the repo
git clone --depth 1 https://github.com/aneja5/forge-skills

Made for: Claude Code.

Or install forge-skills, the plugin that ships this one along with the rest of its 42 skills, 36 commands, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-and-identity

README.md
[![agentmods](https://agentmods.dev/badge/skills/aneja5/forge-skills/brand-and-identity/github.svg)](https://agentmods.dev/skills/aneja5/forge-skills/brand-and-identity)
Your own site
<a href="https://agentmods.dev/skills/aneja5/forge-skills/brand-and-identity"><img src="https://agentmods.dev/badge/skills/aneja5/forge-skills/brand-and-identity/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-and-identity

Your own site · 80×15
<a href="https://agentmods.dev/skills/aneja5/forge-skills/brand-and-identity"><img src="https://agentmods.dev/badge/skills/aneja5/forge-skills/brand-and-identity.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 43 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,733 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00043 $0.01733
Opus 5.5 $0.00017 $0.00693
Sonnet 5.5 $0.00009 $0.00347
Haiku 4.5 $0.00004 $0.00173

Measured 2mo ago against content hash 7e39cdfc0927, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-and-identity scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-and-identity/SKILL.md · 126 lines

How it starts

The opening of the file, as written. The whole thing — 126 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand and Identity

Overview

Pin down brand essence, logo rules, color identity, typography identity, voice and tone, icon system, illustration style, and multi-product consistency before design tokens get chosen. Output is .forge/brand-identity.md. Upstream of design-system — brand colors map to UI semantic tokens; voice rules shape every microcopy decision; the icon system is inherited by component-library.

When to Use

  • A new company or product is being designed and no brand foundation exists
  • A second product is being added to a shared brand and the relationship needs defining
  • Microcopy is drifting (different voice in onboarding vs errors vs empty states)
  • A logo is being used in slides, marketing, and product UI with no documented rules
  • Icons in the product mix three styles (outlined, filled, custom) and the team can't agree

When NOT to Use

  • A single internal admin tool with no external surface — skip to design-system
  • A backend-only service
  • A trivial visual tweak inside one screen — that's incremental-implementation

Common Rationalizations

Thought Reality
"We'll figure out the brand later" Every screen you ship without brand rules is brand debt. Later means inconsistency baked into 50 screens.
"Just pick a color and go" A color without a system becomes 15 slightly different blues across two products.
"Microcopy doesn't matter" Users read microcopy more than marketing copy. Every button label is a brand moment.
"We don't need logo rules, it's just us" The moment someone else makes a slide deck, they'll stretch the logo. Rules prevent this.
"One product, no need for multi-product rules" Products multiply. Define what's shared on day one, not day 365.

Red Flags

  • Logo used without clear space (text or graphics touching the mark)
  • Brand colors used as UI colors directly with no semantic mapping
  • Different voice in different parts of the product (formal in errors, casual in onboarding)
  • Icon styles mixed in the same view (outline + filled + custom)
  • No empty-state copy guideline — engineers write "No data found" by default
  • Typography mixing brand and UI faces with no documented role split

Read the full file on GitHub · 126 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 126 lines · 43 tokens per session scan A 7e39cdfc0927

Subscribe to this mod's changes

brand-and-identity is a skill published in the GitHub repository aneja5/forge-skills (3 stars, last pushed 5mo ago), licensed MIT. It adds 43 tokens to every session and 1,733 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Claude CodeDesign and UXagentic-engineeringagentsclaude-code-pluginclaude-code-skillsdesign-system
Related

brand-and-identity compared with skills from other repositories

brand-and-identity next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
brand-and-identityaneja5/forge-skillsSkill35mo agoMITA43Claude Code
mermaidKripu77/software-factorySkill61mo agoMITA34Claude Code
lottie-designenegaltech/lottie-marketplaceSkill66mo agononeA111Claude Code
web-typographywondelai/skillsSkill2.6k4d agoMITA128Claude Code, Codex
design-everyday-thingswondelai/skillsSkill2.6k4d agoMITA132Claude Code
hooked-uxwondelai/skillsSkill2.6k4d agoMITA109Claude Code
designlang-tokensManavarya09/design-extractSkill4.8kyesterdayMITA30Claude Code