gtm-strategy

gtm-strategy is a skill for Claude Code from aneja5/forge-skills. It costs 61 tokens per session (1,318 once invoked), scanned A, original, MIT.

A go-to-market planning guide that turns product and competitive information into an actionable sales plan. It defines who to sell to first, how to reach them, and how to structure pilots and pricing.

In plain words
What is it for?
Use it to define an ideal customer profile, plan a product launch, design a pilot program, document a sales process, or create an ROI case for buyers.
Why use it?
It removes guesswork from launching and selling a product. It helps replace vague target markets with specific buyer personas, channels, and measurable value.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the forge-skills plugin — 42 skills, 36 commands, 1 hook shipped together

Good fit Use it to define an ideal customer profile, plan a product launch, design a pilot program, document a sales process, or create an ROI case for buyers.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/aneja5/forge-skills/gtm-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add aneja5/forge-skills --skill gtm-strategy
Clone the repo
git clone --depth 1 https://github.com/aneja5/forge-skills

Made for: Claude Code.

Or install forge-skills, the plugin that ships this one along with the rest of its 42 skills, 36 commands, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/aneja5/forge-skills/gtm-strategy/github.svg)](https://agentmods.dev/skills/aneja5/forge-skills/gtm-strategy)
Your own site
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Your own site · 80×15
<a href="https://agentmods.dev/skills/aneja5/forge-skills/gtm-strategy"><img src="https://agentmods.dev/badge/skills/aneja5/forge-skills/gtm-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 61 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,318 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00061 $0.01318
Opus 5 $0.00030 $0.00659
Sonnet 5 $0.00012 $0.00264
Haiku 4.5 $0.00006 $0.00132

Measured 6d ago against content hash fdbf161d16cb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

gtm-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/gtm-strategy/SKILL.md · 116 lines

How it starts

The opening of the file, as written. The whole thing — 116 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Strategy

Overview

Read .forge/prd.md and .forge/competitive.md to produce .forge/gtm.md — a concrete go-to-market plan. The output must be specific enough that a sales team can execute it without verbal briefing. ICP is a named persona, not a market segment.

When to Use

  • .forge/prd.md exists and the product is approaching market readiness
  • User asks "how do we sell this" or "who do we sell to first"
  • Competitive analysis is done and positioning is clear
  • Need a pilot program design or ROI framework

When NOT to Use

  • No PRD exists — run spec-driven-development first
  • Product is pre-idea — run idea-griller first
  • User wants to refine the product, not sell it — use spec-driven-development

Common Rationalizations

Thought Reality
"Our ICP is SMBs" That's a market segment, not a person. Name the title, company size, and daily pain
"The product sells itself" No product sells itself. Name the channel, motion, and first touchpoint
"We'll figure out pricing later" Pricing shapes positioning. A free tool and a $500/mo platform attract different buyers
"ROI is hard to quantify" If the buyer can't calculate ROI, they can't justify the purchase internally
"We don't need a pilot — just launch" Pilots generate case studies. Case studies close deals. No pilot = no proof

Red Flags

  • ICP is a market segment ("SMBs", "enterprises") instead of a named persona
  • Wedge feature is the entire product (not a wedge — it's the whole door)
  • Sales channel is "inbound" with no specifics on content strategy or distribution
  • ROI calculator uses aspirational numbers instead of conservative estimates
  • Pilot has no success criteria or timeline
  • Case study template doesn't include quantified before/after

Core Process

Step 1: Define ICP

Name the person, not the market:

  • Title: specific role (e.g., "VP of Sales at a 50-200 person B2B SaaS company")
  • Daily pain: what frustrates them this week, not abstractly
  • Current solution: what they do today (the status quo from competitive analysis)
  • Budget authority: can they sign a check, or do they need approval?
  • Where they hang out: conferences, communities, publications, Slack groups

Read the full file on GitHub · 116 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 116 lines · 61 tokens per session scan A fdbf161d16cb

Subscribe to this mod's changes

gtm-strategy is a skill published in the GitHub repository aneja5/forge-skills (3 stars, last pushed 3mo ago), licensed MIT. It adds 61 tokens to every session and 1,318 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.