marketing-claims-review

marketing-claims-review is a skill for Claude Code from anthropics/claude-for-legal. It costs 68 tokens per session (3,237 once invoked), scanned A, original, Apache-2.0.

A review workflow for marketing text such as landing pages, emails, ads, and taglines. It identifies statements that need evidence, softer wording, or removal.

In plain words
What is it for?
Use it to examine copy claim by claim, classify each statement, check whether support is needed, and suggest revisions.
Why use it?
It helps prevent unsupported or misleading claims from appearing in public marketing. It also distinguishes opinions from statements that could require proof.

Skill for Claude Code ✓ vendor

Written for Claude Code: argument-hint in frontmatter. Also seen: reads .claude/ paths; mentions CLAUDE.md.

Part of the product-legal plugin — 4 skills, 1 agent shipped together

Good fit Use it to examine copy claim by claim, classify each statement, check whether support is needed, and suggest revisions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/anthropics/claude-for-legal/marketing-claims-review
About the project

Claude for Legal is a collection of AI agents, skills, and data connectors for legal work such as commercial, privacy, employment, litigation, regulatory, and intellectual-property matters. Lawyers and legal teams use it through Claude Cowork, Claude Code, or the Claude Managed Agents API, with attorney review required for every output. The catalogue entries are its workflow plugins, skills, agents, and connectors.

anthropics/claude-for-legal · 9,693 stars · on GitHub

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add anthropics/claude-for-legal --skill marketing-claims-review
Clone the repo
git clone --depth 1 https://github.com/anthropics/claude-for-legal

Made for: Claude Code.

Or install product-legal, the plugin that ships this one along with the rest of its 4 skills, 1 agent.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-claims-review

README.md
[![agentmods](https://agentmods.dev/badge/skills/anthropics/claude-for-legal/marketing-claims-review/github.svg)](https://agentmods.dev/skills/anthropics/claude-for-legal/marketing-claims-review)
Your own site
<a href="https://agentmods.dev/skills/anthropics/claude-for-legal/marketing-claims-review"><img src="https://agentmods.dev/badge/skills/anthropics/claude-for-legal/marketing-claims-review/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-claims-review

Your own site · 80×15
<a href="https://agentmods.dev/skills/anthropics/claude-for-legal/marketing-claims-review"><img src="https://agentmods.dev/badge/skills/anthropics/claude-for-legal/marketing-claims-review.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 68 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,237 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 14 Sept 2026
  • Snyk pass 14 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00068 $0.03237
Opus 5.5 $0.00027 $0.01295
Sonnet 5.5 $0.00014 $0.00647
Haiku 4.5 $0.00007 $0.00324

Measured 23d ago against content hash 6c310b3adcdc, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

marketing-claims-review scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 23d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

product-legal/skills/marketing-claims-review/SKILL.md · 221 lines

How it starts

The opening of the file, as written. The whole thing — 221 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/marketing-claims-review

  1. Load ~/.claude/plugins/config/claude-for-legal/product-legal/CLAUDE.md → Marketing claims standards.
  2. Apply the claim taxonomy and review workflow below.
  3. Extract every claim. Classify: puffery / factual / comparative / implied / absolute.
  4. For each non-puffery claim: substantiation check, suggested fix.
  5. Output: claim-by-claim with calls, suggested revision if short enough.
/product-legal:marketing-claims-review
[paste landing page copy]

Matter context

Matter context. Check ## Matter workspaces in the practice-level CLAUDE.md. If Enabled is ✗ (the default for in-house users), skip the rest of this paragraph — skills use practice-level context and the matter machinery is invisible. If enabled and there is no active matter, ask: "Which matter is this for? Run /product-legal:matter-workspace switch <slug> or say practice-level." Load the active matter's matter.md for matter-specific context and overrides. Write outputs to the matter folder at ~/.claude/plugins/config/claude-for-legal/product-legal/matters/<matter-slug>/. Never read another matter's files unless Cross-matter context is on.


Purpose

Marketing wants to say the product is the best. Legal needs it to be true, or at least not provably false. This skill finds the claims that will get a demand letter from a competitor or an inquiry from a regulator, and suggests how to keep the energy while fixing the exposure.

Load standards

Read ~/.claude/plugins/config/claude-for-legal/product-legal/CLAUDE.md → ## Marketing claims:

  • Comparative claims policy (allowed with substantiation / discouraged / never)
  • Substantiation standard (what's required before a claim ships)
  • Common rejected claims (learn from history)

Research the applicable standards before clearing copy

Research the currently operative advertising and substantiation standards for the applicable jurisdictions and media (for example, FTC, NAD, state UDAP regimes, sector regulators for healthcare / financial / children's products, and platform-specific policies). Identify what substantiation the specific claim requires — who measured it, when, sample size, apples-to-apples basis — not just whether some substantiation exists on file. Flag implied claims and comparative claims for heightened scrutiny. Verify currency: endorsement and review guides have been updated recently and continue to evolve. Cite primary sources with pinpoint references. If you cannot verify the current standard, flag for attorney verification — do not state a rule you haven't confirmed.

Read the full file on GitHub · 221 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 23d ago First seen · 221 lines · 68 tokens per session scan A 6c310b3adcdc

Subscribe to this mod's changes

marketing-claims-review is a skill published in the GitHub repository anthropics/claude-for-legal (9,693 stars, last pushed 2d ago), licensed Apache-2.0. It adds 68 tokens to every session and 3,237 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-23.

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