content-creation

content-creation is a skill for Claude Code, Codex from anthropics/knowledge-work-plugins. It costs 56 tokens per session (2,047 once invoked), scanned A, original, Apache-2.0.

A marketing-writing tool for creating blog posts, social posts, email newsletters, landing pages, press releases, and case studies.

In plain words
What is it for?
Use it to draft channel-specific content, SEO-focused copy, headline options, and calls to action.
Why use it?
It adapts a marketing message to different channels, reducing the work of rewriting and formatting the same idea for each audience.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/anthropics/knowledge-work-plugins/content-creation
Any agent
npx skills add anthropics/knowledge-work-plugins --skill content-creation
Clone the repo
git clone --depth 1 https://github.com/anthropics/knowledge-work-plugins

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-creation

README.md
[![agentmods](https://agentmods.dev/badge/skills/anthropics/knowledge-work-plugins/content-creation.svg)](https://agentmods.dev/skills/anthropics/knowledge-work-plugins/content-creation)
Your own site
<a href="https://agentmods.dev/skills/anthropics/knowledge-work-plugins/content-creation"><img src="https://agentmods.dev/badge/skills/anthropics/knowledge-work-plugins/content-creation.svg" alt="Measured on agentmods" height="20"></a>
Per session 56 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,047 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin unknown No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00056 $0.02047
Opus 5 $0.00028 $0.01024
Sonnet 5 $0.00011 $0.00409
Haiku 4.5 $0.00006 $0.00205

Measured yesterday against content hash 17f0bfd53650, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

content-creation scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

marketing/skills/content-creation/SKILL.md · 158 lines

How it starts

The opening of the file, as written. The whole thing — 158 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Creation Skill

Guidelines and frameworks for creating effective marketing content across channels.

Content Type Templates

Blog Post Structure

  1. Headline — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)
  2. Introduction (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.
  3. Body sections (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data.
  4. Conclusion (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.
  5. Meta description — under 160 characters, includes primary keyword, compels the click.

Social Media Post Structure

  • Hook — first line grabs attention (question, bold statement, number)
  • Body — 2-4 concise points or a short narrative
  • CTA — what should the reader do next (comment, click, share, tag)
  • Hashtags — 3-5 relevant hashtags (platform-dependent)

Email Newsletter Structure

  • Subject line — under 50 characters, creates curiosity or states clear value
  • Preview text — complements the subject line, does not repeat it
  • Header/hero — visual anchor and one-line value statement
  • Body sections — 2-3 content blocks, each scannable with a bold intro sentence
  • Primary CTA — one clear action per email
  • Footer — unsubscribe link, company info, social links

Landing Page Structure

  • Headline — primary benefit in under 10 words
  • Subheadline — elaborates on the headline with supporting context
  • Hero section — headline, subheadline, primary CTA, supporting image or video
  • Value propositions — 3-4 benefit-driven sections with icons or images
  • Social proof — testimonials, logos, stats, case study snippets
  • Objection handling — FAQ or trust signals
  • Final CTA — repeat the primary call to action

Read the full file on GitHub · 158 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 158 lines · 56 tokens per session scan A 17f0bfd53650

Subscribe to this mod's changes

content-creation is a skill published in the GitHub repository anthropics/knowledge-work-plugins (23,849 stars, last pushed yesterday), licensed Apache-2.0. It adds 56 tokens to every session and 2,047 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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