app-ads

app-ads is a skill for Claude Code from ariadoss/superskills. It costs 92 tokens per session (802 once invoked), scanned A, a copy of app-ads, MIT.

A guide for advertising mobile apps on services such as Google, Apple, Meta, and TikTok, with the goal of getting installs or in-app actions.

In plain words
What is it for?
Use it to plan user-acquisition campaigns, app-store search ads, budgets, bidding, creative assets, and install or in-app-event tracking.
Why use it?
It helps distinguish app-install campaigns from ordinary website advertising and plan the right audience, platform, creative, and conversion goal.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the superskills plugin — 197 skills shipped together

Good fit Use it to plan user-acquisition campaigns, app-store search ads, budgets, bidding, creative assets, and install or in-app-event tracking.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ariadoss/superskills/app-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ariadoss/superskills --skill app-ads
Clone the repo
git clone --depth 1 https://github.com/ariadoss/superskills

Made for: Claude Code.

Or install superskills, the plugin that ships this one along with the rest of its 197 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for app-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/ariadoss/superskills/app-ads/github.svg)](https://agentmods.dev/skills/ariadoss/superskills/app-ads)
Your own site
<a href="https://agentmods.dev/skills/ariadoss/superskills/app-ads"><img src="https://agentmods.dev/badge/skills/ariadoss/superskills/app-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for app-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/ariadoss/superskills/app-ads"><img src="https://agentmods.dev/badge/skills/ariadoss/superskills/app-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 92 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 802 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00092 $0.00802
Opus 5 $0.00046 $0.00401
Sonnet 5 $0.00018 $0.00160
Haiku 4.5 $0.00009 $0.00080

Measured 7d ago against content hash e55ee30e1fd1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

app-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to app-ads — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

marketing-skills/paid-ads/formats/app-ads/SKILL.md · 68 lines

How it starts

The opening of the file, as written. The whole thing — 68 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Key Platforms

Platform Best for Conversion
Google App Campaigns Android + iOS; automated across Search, YouTube, Display, Play, Discover Install, in-app event
Apple Search Ads (ASA) iOS only; high-intent App Store search Install
Meta App Install Facebook/Instagram; demand gen for apps Install, in-app event
TikTok App Install Younger users; viral creative Install

Google App Campaigns

  • Reach: Search, YouTube, Display, Google Play, Discover
  • Bidding: Maximize Conversions (automated) or Target CPI/CPA (30+ conversions/week)
  • Creative: Provide diverse assets (videos, images, text); algorithm tests combinations
  • iOS: SKAdNetwork; conversion value mapping; Firebase for in-app events
  • Bid–budget ratio: ≥10× for CPI, ≥15× for CPA

Apple Search Ads

  • Placements: App Store search results, Today tab, Search tab, product pages
  • Modes: Basic (automated) or Advanced (keywords, audiences, bids)
  • Audience: High-intent users actively searching in App Store
  • ASO benefit: Can improve keyword rankings as secondary effect

Metrics

Metric Use
CPI Cost per install
CPA Cost per acquisition (in-app action)
LTV Lifetime value; iOS often higher than Android
Retention D1, D7, D30; quality signal

iOS vs Android: iOS typically higher LTV, higher CPI; Android greater scale, lower CPI.

Tracking

  • Firebase: In-app events, audiences, value-based optimization (Google)
  • SKAdNetwork: iOS attribution; configure conversion value mapping
  • UTM: Use utm_medium=app or cpc with utm_source for app campaigns in GA4

Read the full file on GitHub · 68 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 68 lines · 92 tokens per session scan A e55ee30e1fd1

Subscribe to this mod's changes

app-ads is a skill published in the GitHub repository ariadoss/superskills (9 stars, last pushed 5d ago), licensed MIT. It adds 92 tokens to every session and 802 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to app-ads, differing in 0 lines, and is treated as a copy.

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