branding

branding is a skill for Claude Code from ariadoss/superskills. It costs 122 tokens per session (2,177 once invoked), scanned A, a copy of branding, MIT.

A guide to defining how a company should present itself, including its purpose, values, position, story, voice, and visual identity. Brand identity is the set of ideas and design choices people associate with a company.

In plain words
What is it for?
Use it to create or audit brand strategy, write brand guidelines, shape a brand story, or define voice and tone.
Why use it?
It helps keep messages and visual choices consistent instead of making each page or campaign feel unrelated.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the superskills plugin — 197 skills shipped together

Good fit Use it to create or audit brand strategy, write brand guidelines, shape a brand story, or define voice and tone.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ariadoss/superskills/branding
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ariadoss/superskills --skill branding
Clone the repo
git clone --depth 1 https://github.com/ariadoss/superskills

Made for: Claude Code.

Or install superskills, the plugin that ships this one along with the rest of its 197 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for branding

README.md
[![agentmods](https://agentmods.dev/badge/skills/ariadoss/superskills/branding/github.svg)](https://agentmods.dev/skills/ariadoss/superskills/branding)
Your own site
<a href="https://agentmods.dev/skills/ariadoss/superskills/branding"><img src="https://agentmods.dev/badge/skills/ariadoss/superskills/branding/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for branding

Your own site · 80×15
<a href="https://agentmods.dev/skills/ariadoss/superskills/branding"><img src="https://agentmods.dev/badge/skills/ariadoss/superskills/branding.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 122 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,177 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00122 $0.02177
Opus 5 $0.00061 $0.01089
Sonnet 5 $0.00024 $0.00435
Haiku 4.5 $0.00012 $0.00218

Measured 7d ago against content hash 698a9dcf6f47, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

branding scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to branding — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

marketing-skills/strategies/brand/branding/SKILL.md · 166 lines

How it starts

The opening of the file, as written. The whole thing — 166 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategies: Branding

Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories ~22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints.

Keywords: brand strategy, brand guidelines, visual identity, storytelling, brand voice, design tokens, slide deck, corporate identity, style guide, positioning

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

  • Brand strategy: Purpose, values, positioning, differentiation, target audience
  • Brand storytelling: Origin story, hero's journey, narrative arc, brand archetypes
  • Brand voice & tone: Voice, tone, avoid terms, preferred wording
  • Brand visual identity: Colors, typography, logo rules—strategy layer; implementation in brand-visual-generator, logo-generator

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice), 12 (Visual Identity).

Identify:

  1. Scope: New brand, audit, or alignment
  2. Touchpoints: Website, social, product UI, directories, content
  3. Existing assets: Brand guide, logo, style guide

Brand Strategy Pillars

Pillar Purpose
Brand purpose Why the brand exists beyond profit; one sentence
Brand values 4–5 core values; what you stand for; differentiators
Target audience Who you serve; ICP; jobs to be done
Positioning For [customer] who [need], our [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator] because [reasons]
Differentiation Why you, not alternatives; concrete, not vague

Read the full file on GitHub · 166 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 166 lines · 122 tokens per session scan A 698a9dcf6f47

Subscribe to this mod's changes

branding is a skill published in the GitHub repository ariadoss/superskills (9 stars, last pushed 5d ago), licensed MIT. It adds 122 tokens to every session and 2,177 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to branding, differing in 0 lines, and is treated as a copy.

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