integrated-marketing

integrated-marketing is a skill for Claude Code from ariadoss/superskills. It costs 88 tokens per session (1,409 once invoked), scanned A, a copy of integrated-marketing, MIT.

A guide for planning integrated marketing, where several communication channels use a coordinated message. It explains the difference between a long-term program, a channel such as email or SEO, and a time-limited campaign.

In plain words
What is it for?
Use it to plan channel mixes, coordinate email, social media, search, advertising, and events, and organise programs and campaigns around shared goals.
Why use it?
It helps prevent disconnected marketing activities and unclear terminology. It gives teams a way to connect channels, campaigns, and customer communications to one plan.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the superskills plugin — 197 skills shipped together

Good fit Use it to plan channel mixes, coordinate email, social media, search, advertising, and events, and organise programs and campaigns around shared goals.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ariadoss/superskills/integrated-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ariadoss/superskills --skill integrated-marketing
Clone the repo
git clone --depth 1 https://github.com/ariadoss/superskills

Made for: Claude Code.

Or install superskills, the plugin that ships this one along with the rest of its 197 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for integrated-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/ariadoss/superskills/integrated-marketing/github.svg)](https://agentmods.dev/skills/ariadoss/superskills/integrated-marketing)
Your own site
<a href="https://agentmods.dev/skills/ariadoss/superskills/integrated-marketing"><img src="https://agentmods.dev/badge/skills/ariadoss/superskills/integrated-marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for integrated-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/ariadoss/superskills/integrated-marketing"><img src="https://agentmods.dev/badge/skills/ariadoss/superskills/integrated-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 88 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,409 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00088 $0.01409
Opus 5 $0.00044 $0.00705
Sonnet 5 $0.00018 $0.00282
Haiku 4.5 $0.00009 $0.00141

Measured 7d ago against content hash 0491814be933, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

integrated-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to integrated-marketing — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

marketing-skills/strategies/brand/integrated-marketing/SKILL.md · 119 lines

How it starts

The opening of the file, as written. The whole thing — 119 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategies: Integrated Marketing (IMC)

Guides Integrated Marketing Communications (IMC) strategy. IMC coordinates all marketing channels to deliver a consistent message and unified customer experience. Companies using integrated approaches achieve ~25% higher marketing ROI; optimized channel mixes outperform by ~27% in acquisition efficiency.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Program vs. Channel vs. Campaign

Term Definition Examples
Program High-level strategy; collection of channels to achieve a discrete goal Thought leadership program, lifecycle program, loyalty program
Channel Specific medium/platform for communication Email, LinkedIn, SEO, paid ads, events
Campaign Time-bound initiative using one or more channels Product launch, seasonal sale, holiday giveaway

Relationship: Program contains campaigns; campaigns use channels. Avoid using terms interchangeably.

PESO Model

Organize communications into four integrated categories:

Type Examples Role
Paid Ads, sponsored content, influencer partnerships Immediate reach, targeting
Earned PR, media coverage, organic mentions Authority, credibility
Shared Social engagement, co-created content, EGC Community, authenticity
Owned Website, blog, email, content hub Strategic foundation; anchor

Best practice: Owned media as anchor; sequence PESO intentionally. Integration over silos--all four work together for synergy.

Growth Metrics by Stage

Stage Focus metrics
Early (traffic) Website traffic; organic traffic; keyword rankings
Channel testing ROI (influencer), LTV (discount), ROAS (paid)
Monetization CAC, conversion rate
Scale MRR, ARR

Read the full file on GitHub · 119 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 119 lines · 88 tokens per session scan A 0491814be933

Subscribe to this mod's changes

integrated-marketing is a skill published in the GitHub repository ariadoss/superskills (9 stars, last pushed 6d ago), licensed MIT. It adds 88 tokens to every session and 1,409 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to integrated-marketing, differing in 0 lines, and is treated as a copy.

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