paid-ads-strategy

paid-ads-strategy is a skill for Claude Code from ariadoss/superskills. It costs 173 tokens per session (3,181 once invoked), scanned A, a copy of paid-ads-strategy, MIT.

A set of guidelines for planning paid advertising, where businesses pay platforms to show ads to selected audiences. It covers channel choice, budget allocation, and matching ads to landing pages.

In plain words
What is it for?
Use it to plan Google, Meta, LinkedIn, Reddit, TikTok, app, television, and streaming campaigns, including budgets and acquisition goals.
Why use it?
It helps organise paid-media decisions instead of choosing channels or budgets without considering goals, audience, and offer.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the superskills plugin — 197 skills shipped together

Good fit Use it to plan Google, Meta, LinkedIn, Reddit, TikTok, app, television, and streaming campaigns, including budgets and acquisition goals.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ariadoss/superskills/paid-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ariadoss/superskills --skill paid-ads
Clone the repo
git clone --depth 1 https://github.com/ariadoss/superskills

Made for: Claude Code.

Or install superskills, the plugin that ships this one along with the rest of its 197 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for paid-ads-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/ariadoss/superskills/paid-ads/github.svg)](https://agentmods.dev/skills/ariadoss/superskills/paid-ads)
Your own site
<a href="https://agentmods.dev/skills/ariadoss/superskills/paid-ads"><img src="https://agentmods.dev/badge/skills/ariadoss/superskills/paid-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for paid-ads-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/ariadoss/superskills/paid-ads"><img src="https://agentmods.dev/badge/skills/ariadoss/superskills/paid-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 173 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,181 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00173 $0.03181
Opus 5 $0.00086 $0.01590
Sonnet 5 $0.00035 $0.00636
Haiku 4.5 $0.00017 $0.00318

Measured 7d ago against content hash 96b935ec5ac5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

paid-ads-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to paid-ads-strategy — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

marketing-skills/strategies/commercial/paid-ads/SKILL.md · 212 lines

How it starts

The opening of the file, as written. The whole thing — 212 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategies: Paid Ads

Guides paid ads strategy: when to use paid acquisition, channel selection, budget allocation, ad-to-landing-page alignment, and cross-platform best practices. Paid ads (Google Ads, Meta, LinkedIn, Reddit, TikTok, etc.) deliver immediate reach and targeting; use when PMF is validated and budget allows.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Platform-specific execution: Web: google-ads, meta-ads, linkedin-ads, reddit-ads, tiktok-ads. App: app-ads. TV/Streaming: ctv-ads.

Before Starting

Check for project context first: If .agents/project-context.md or .claude/project-context.md exists, read it before asking questions.

Gather this context (ask if not provided):

Area Questions
Goals Primary objective? (Awareness, traffic, leads, sales, app installs) Target CPA/ROAS? Monthly budget? Constraints?
Product & offer What are you promoting? Landing page URL? What makes it compelling?
Audience Ideal customer? Problem you solve? What do they search for or care about? Existing customer data for lookalikes?
Current state Run ads before? What worked/didn't? Pixel/conversion data? Funnel conversion rate?

Two Modes: PMF Testing vs Conversion-Driven

Mode When Goal Budget Metrics
PMF testing Pre-PMF; idea validation Validate demand, messaging, pricing, audience before building $47–500; small CTR, sign-up rate, bounce rate; low CTR/high bounce = messaging issue
Conversion-driven PMF validated Commercialization; scale; efficient acquisition Scale; ROAS target ROAS, CAC, conversion rate

PMF testing: Use paid ads as a learning tool—simple landing page, "Join Waitlist" or "Get Early Access" CTA, test ad variations (value props, price points, audiences). No full product needed. See google-ads for PMF testing setup.

Read the full file on GitHub · 212 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 212 lines · 173 tokens per session scan A 96b935ec5ac5

Subscribe to this mod's changes

paid-ads-strategy is a skill published in the GitHub repository ariadoss/superskills (9 stars, last pushed 6d ago), licensed MIT. It adds 173 tokens to every session and 3,181 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to paid-ads-strategy, differing in 0 lines, and is treated as a copy.

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