marketing-site

marketing-site is a skill for Claude Code, Codex from ariaxhan/kernel-claude. It costs 67 tokens per session (1,032 once invoked), scanned A, original, MIT.

A planning method for honest marketing websites, including landing pages, company sites, portfolios, campaigns, and service pages.

In plain words
What is it for?
Planning page messaging, structure, visual direction, evidence, privacy details, calls to action, and handoff requirements.
Why use it?
It prevents a page from relying on vague claims by making the audience, desired action, offer, objections, proof, and constraints explicit.

Skill for Claude CodeCodex

Written for Claude Code and Codex: allowed-tools in frontmatter, but also agents/openai.yaml present.

Part of the kernel plugin — 28 skills, 10 agents, 4 hooks shipped together

Good fit Planning page messaging, structure, visual direction, evidence, privacy details, calls to action, and handoff requirements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ariaxhan/kernel-claude/marketing-site
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ariaxhan/kernel-claude --skill marketing-site
Clone the repo
git clone --depth 1 https://github.com/ariaxhan/kernel-claude

Made for: Claude Code, Codex.

Or install kernel, the plugin that ships this one along with the rest of its 28 skills, 10 agents, 4 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-site

README.md
[![agentmods](https://agentmods.dev/badge/skills/ariaxhan/kernel-claude/marketing-site/github.svg)](https://agentmods.dev/skills/ariaxhan/kernel-claude/marketing-site)
Your own site
<a href="https://agentmods.dev/skills/ariaxhan/kernel-claude/marketing-site"><img src="https://agentmods.dev/badge/skills/ariaxhan/kernel-claude/marketing-site/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-site

Your own site · 80×15
<a href="https://agentmods.dev/skills/ariaxhan/kernel-claude/marketing-site"><img src="https://agentmods.dev/badge/skills/ariaxhan/kernel-claude/marketing-site.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 67 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,032 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00067 $0.01032
Opus 5 $0.00034 $0.00516
Sonnet 5 $0.00013 $0.00206
Haiku 4.5 $0.00007 $0.00103

Measured 6d ago against content hash 3553cab4943e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

marketing-site scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-site/SKILL.md · 99 lines

How it starts

The opening of the file, as written. The whole thing — 99 lines — stays where its author put it; the contents beside it link to each section on GitHub.

<skill_load>skills/frontend/SKILL.md</skill_load>

  1. Audience: who arrives, what they know, and what situation brought them here.
  2. Desired action: install, buy, book, join, contact, learn, or compare.
  3. Offer: what changes for the visitor, how it works, and why this option is different.
  4. Friction: objections, risks, missing information, switching cost, and alternatives.
  5. Proof: product behavior, demo, screenshots, founder expertise, customer evidence, data.
  6. Brand and constraints: voice, assets, references, legal/privacy needs, stack, deadline.

Do not force an interview when the brief answers these. Ask only for a missing choice that would materially change the page; otherwise make a reversible assumption and label it.

Then choose a page argument that fits the buying decision. A useful default is: problem or desire → promise → mechanism → proof → objections → action. It is a diagnostic spine, not a mandatory section order. A familiar plugin may need one sharp idea and a demo; an expensive service may need process, proof, risk reduction, and detail.

Give each section one job. Prefer one primary CTA; secondary actions are allowed when they serve a genuinely different visitor state. CTA copy should name the next step, not “Submit.”

Read the full file on GitHub · 99 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago Changed · -18 tokens per session 3553cab4943e
  2. 10d ago First seen · 99 lines · 85 tokens per session scan A 224e55af3594

Subscribe to this mod's changes

marketing-site is a skill published in the GitHub repository ariaxhan/kernel-claude (13 stars, last pushed 3d ago), licensed MIT. It adds 67 tokens to every session and 1,032 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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