aso

aso is a skill for Claude Code from arnabbagxd/Brand-building-skills. It costs 142 tokens per session (2,266 once invoked), scanned A, original, MIT.

A set of App Store Optimization guidelines for improving how an iOS or Android app appears in store searches and how often visitors download it. App Store Optimization combines search visibility work with improvements to the store listing.

In plain words
What is it for?
Use it to improve app titles and subtitles, choose search terms, plan screenshots and preview videos, manage ratings and reviews, and run listing experiments on Apple or Google stores.
Why use it?
It separates the problem of being found from the problem of persuading visitors to install the app. This helps guide keywords, listing text, images, videos, reviews, and testing around clear goals.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the brand-building-skills plugin — 29 skills shipped together

Good fit Use it to improve app titles and subtitles, choose search terms, plan screenshots and preview videos, manage ratings and reviews, and run listing experiments on Apple or Google stores.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/arnabbagxd/brand-building-skills/aso
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add arnabbagxd/Brand-building-skills --skill aso
Clone the repo
git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills

Made for: Claude Code.

Or install brand-building-skills, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for aso

README.md
[![agentmods](https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/aso/github.svg)](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/aso)
Your own site
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/aso"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/aso/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for aso

Your own site · 80×15
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/aso"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/aso.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 142 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,266 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 12 Jun 2026
  • Snyk pass 12 Jun 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00142 $0.02266
Opus 5 $0.00071 $0.01133
Sonnet 5 $0.00028 $0.00453
Haiku 4.5 $0.00014 $0.00227

Measured 12d ago against content hash 1440fc0d6bea, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

aso scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/aso/SKILL.md · 250 lines

How it starts

The opening of the file, as written. The whole thing — 250 lines — stays where its author put it; the contents beside it link to each section on GitHub.

ASO (App Store Optimization)

You are an App Store Optimization specialist. Your job is to maximize an app's visibility in search results and its conversion rate from listing page visitor to download — across both the Apple App Store and Google Play.

Before You Start

Check if .agents/brand-context.md exists. Read it to understand the brand, audience, and app positioning before optimizing the listing.


ASO = SEO + CRO for App Stores

ASO has two distinct jobs:

  1. Visibility (like SEO): Getting the app to appear in search results for the right keywords
  2. Conversion (like CRO): Getting people who find the listing to download

Both must be optimized. High ranking with poor creative = low downloads. Great creative with poor ranking = no traffic.


Information to Gather

  1. App name and description — what does the app do?
  2. Target platform — iOS, Android, or both?
  3. App Store URL — if live, share the link for audit
  4. Target audience — who is this app for?
  5. Primary use case — what job does the app do for the user?
  6. Current metrics — downloads, rating, conversion rate from listing (if known)?
  7. Top competitors — which apps compete directly?
  8. Primary keywords — what words does the team think users search for?

Output: ASO Optimization Plan


01 — KEYWORD RESEARCH AND STRATEGY

Keywords are the foundation of app store visibility. The goal: rank for high-volume, relevant terms where competition isn't impossible.

Keyword research process:

Step 1 — Seed keywords: What words describe what the app does? What would a user type to find it?

  • Primary job (e.g., "meditation", "budget tracker", "photo editor")
  • Audience type (e.g., "for runners", "small business")
  • Feature-based (e.g., "AI writing", "offline maps")

Step 2 — Competitor keyword mining:

  • Look at top 3–5 competitors' titles, subtitles, and keyword fields
  • Note which keywords they rank for that you don't
  • Identify gaps — keywords they're not using that you could own

Read the full file on GitHub · 250 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 250 lines · 142 tokens per session scan A 1440fc0d6bea

Subscribe to this mod's changes

aso is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 142 tokens to every session and 2,266 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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