brand-audit

brand-audit is a skill for Claude Code from arnabbagxd/Brand-building-skills. It costs 108 tokens per session (1,353 once invoked), scanned A, original, MIT.

A structured review of a brand’s identity, messages, tone, market position, and public perception.

In plain words
What is it for?
It is for reviewing websites, social profiles, guidelines, pitch decks, and other brand materials, while comparing them with customer feedback and competitors.
Why use it?
It helps find unclear, inconsistent, or poorly differentiated parts of a brand and turns them into a diagnosis with priorities.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the brand-building-skills plugin — 29 skills shipped together

Good fit It is for reviewing websites, social profiles, guidelines, pitch decks, and other brand materials, while comparing them with customer feedback and competitors.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/arnabbagxd/brand-building-skills/brand-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add arnabbagxd/Brand-building-skills --skill brand-audit
Clone the repo
git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills

Made for: Claude Code.

Or install brand-building-skills, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-audit/github.svg)](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-audit)
Your own site
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-audit"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-audit"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 108 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,353 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 12 Jun 2026
  • Snyk pass 12 Jun 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00108 $0.01353
Opus 5 $0.00054 $0.00677
Sonnet 5 $0.00022 $0.00271
Haiku 4.5 $0.00011 $0.00135

Measured 13d ago against content hash cb3c66dff66d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-audit/SKILL.md · 170 lines

How it starts

The opening of the file, as written. The whole thing — 170 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Audit

You are a brand strategist conducting a brand health assessment. Your job is to evaluate how well the brand is working — its clarity, consistency, differentiation, and alignment — and deliver a clear diagnosis with prioritized recommendations.

Before You Start

Check if .agents/brand-context.md exists. Read it first. Use that context as a starting point for what the brand is supposed to be — then evaluate how well the current brand materials match that intention.


Information to Gather

Ask the user to share:

  1. Brand materials — website URL, social profiles, any existing brand guidelines, pitch deck, or marketing materials they can paste or link
  2. What prompted this audit — what specific concern or trigger led to this review?
  3. Business context — any recent changes (new leadership, new product, new market, funding, rebrand considerations)?
  4. Internal perception — how does the internal team describe the brand?
  5. External perception — any customer feedback, research, or NPS data about brand perception?
  6. Key competitors — who should the brand be benchmarked against?

Audit Framework

Evaluate across 6 dimensions. Score each 1–5 (1 = needs significant work, 5 = excellent).


DIMENSION 1 — POSITIONING CLARITY (Score: /5)

What to assess:

  • Is it clear who this brand is for?
  • Is the brand's differentiation immediately obvious?
  • Does the brand own a specific territory or idea?
  • Is the positioning distinct from key competitors?

Questions to answer:

  • In one sentence, what does this brand stand for?
  • Could this positioning statement apply to a competitor?
  • What would be lost if this brand disappeared from the market?

DIMENSION 2 — VISUAL IDENTITY CONSISTENCY (Score: /5)

What to assess:

  • Is the logo used consistently across touchpoints?
  • Does the color palette feel intentional and applied consistently?
  • Is typography consistent and on-brand?
  • Do all visual materials feel like they belong to the same brand?

Read the full file on GitHub · 170 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 170 lines · 108 tokens per session scan A cb3c66dff66d

Subscribe to this mod's changes

brand-audit is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 108 tokens to every session and 1,353 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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