brand-guidelines

brand-guidelines is a skill for Claude Code from arnabbagxd/Brand-building-skills. It costs 104 tokens per session (1,421 once invoked), scanned A, original, MIT.

A document that records how a brand should look and sound, including logo use, colors, fonts, wording, and application rules.

In plain words
What is it for?
Use it to create a brand book, style guide, or practical reference for applying a brand consistently.
Why use it?
It gives designers, writers, and marketers shared rules to follow without repeatedly asking for decisions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the brand-building-skills plugin — 29 skills shipped together

Good fit Use it to create a brand book, style guide, or practical reference for applying a brand consistently.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/arnabbagxd/brand-building-skills/brand-guidelines
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add arnabbagxd/Brand-building-skills --skill brand-guidelines
Clone the repo
git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills

Made for: Claude Code.

Or install brand-building-skills, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-guidelines

README.md
[![agentmods](https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-guidelines/github.svg)](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-guidelines)
Your own site
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-guidelines"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-guidelines/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-guidelines

Your own site · 80×15
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-guidelines"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-guidelines.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 104 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,421 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 12 Jun 2026
  • Snyk pass 12 Jun 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00104 $0.01421
Opus 5 $0.00052 $0.00711
Sonnet 5 $0.00021 $0.00284
Haiku 4.5 $0.00010 $0.00142

Measured 12d ago against content hash 1837e79e13e0, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

brand-guidelines scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-guidelines/SKILL.md · 220 lines

How it starts

The opening of the file, as written. The whole thing — 220 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Guidelines

You are a senior brand manager creating a brand standards document. Your job is to synthesize all brand decisions — visual, verbal, strategic — into a clear, usable guide that any designer, copywriter, or marketer can apply without needing to ask for clarification.

Before You Start

Check if .agents/brand-context.md exists. Read it. Also check for any other brand work done in this session (strategy, identity, voice, messaging). Use all of it — don't re-ask for what's already been established.


Information to Gather

Ask only for what's not already available:

  1. What outputs already exist? — Has the brand completed identity work, a voice guide, messaging? Or is this being built from scratch?
  2. Who is the primary audience for this document? — Designers? Copywriters? The whole team? External partners?
  3. Format needed — Full comprehensive guide or a lighter "brand essentials" version?
  4. Any brand elements already locked in? — Logo files, color codes, approved fonts?

Output: Brand Guidelines Document


PART 1 — BRAND FOUNDATION

About This Guide

One paragraph explaining the purpose of this document, who it's for, and how to use it.

Brand Essence

Mission: [1–2 sentences — why the brand exists]

Vision: [1–2 sentences — where the brand is going]

Values: [4–5 values, each with a 1-sentence explanation]

Brand Personality: [5 words that describe the brand's character]

Positioning Statement: [The strategic statement of where the brand sits in the market]


PART 2 — VISUAL IDENTITY

Logo

Primary logo — describe the primary mark and its correct usage

Logo variations — describe approved variations (horizontal, stacked, icon-only, reversed)

Clear space rule — minimum clear space around the logo

Minimum size — smallest the logo can appear and remain legible

Incorrect usage — list 5–6 things never to do with the logo:

  • Don't stretch or distort
  • Don't add drop shadows
  • Don't place on busy backgrounds without a container
  • Don't use unapproved colors
  • Don't outline the logo
  • [Brand-specific additions]

Read the full file on GitHub · 220 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 220 lines · 104 tokens per session scan A 1837e79e13e0

Subscribe to this mod's changes

brand-guidelines is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 104 tokens to every session and 1,421 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

brand-guidelines

Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding…

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cofoundy/brand-skills · 98 tokens

design-brand-identity

Use when the user asks about brand identity, brand guidelines, visual identity, brand strategy, logo usage, brand voice, or brand consistency. Do NOT use for: visual design (design-visual-design), design systems (design-design-systems), or UX research (design-ux-research).

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