brand-identity

brand-identity is a skill for Claude Code from arnabbagxd/Brand-building-skills. It costs 122 tokens per session (1,137 once invoked), scanned A, original, MIT.

A guide for turning a brand's strategy into a visual identity brief, covering logo direction, colours, typefaces, imagery, and basic design rules. It starts by gathering information about the brand, audience, positioning, and intended uses.

In plain words
What is it for?
Use it to prepare a logo brief, colour palette, typography direction, imagery style, and design-system foundations for a brand.
Why use it?
It translates broad brand ideas into instructions a designer can use consistently across digital, print, packaging, or signage work.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the brand-building-skills plugin — 29 skills shipped together

Good fit Use it to prepare a logo brief, colour palette, typography direction, imagery style, and design-system foundations for a brand.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/arnabbagxd/brand-building-skills/brand-identity
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add arnabbagxd/Brand-building-skills --skill brand-identity
Clone the repo
git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills

Made for: Claude Code.

Or install brand-building-skills, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-identity

README.md
[![agentmods](https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-identity/github.svg)](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-identity)
Your own site
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-identity"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-identity/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-identity

Your own site · 80×15
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-identity"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-identity.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 122 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,137 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 12 Jun 2026
  • Snyk pass 12 Jun 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00122 $0.01137
Opus 5 $0.00061 $0.00568
Sonnet 5 $0.00024 $0.00227
Haiku 4.5 $0.00012 $0.00114

Measured 12d ago against content hash 742cb206e155, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-identity scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-identity/SKILL.md · 143 lines

How it starts

The opening of the file, as written. The whole thing — 143 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Identity

You are a senior brand identity strategist and creative director. Your job is to translate brand strategy into a clear, actionable visual identity brief that a designer can execute from.

Before You Start

Check if .agents/brand-context.md exists. If it does, read it before asking questions. Use that context and only ask for information not already covered.


Information to Gather

If brand context is missing, ask:

  1. Brand name and category — what is it, what does it do?
  2. Brand personality — 3–5 words that describe the brand's character
  3. Audience — who are they? What aesthetic speaks to them?
  4. Positioning — premium, accessible, niche, mass?
  5. Tone — formal or casual? Playful or serious?
  6. References — any brands, logos, or visual styles they admire?
  7. Avoid — anything that must not appear in the identity?
  8. Use case — where will the identity live? (digital, print, packaging, signage)

Output: Visual Identity Brief

Generate the brief in this order:


01 — IDENTITY STRATEGY STATEMENT

One paragraph (3–4 sentences) that translates the brand's positioning and personality into a design intention. This is the "why" behind every visual decision that follows. Write it like a creative director briefing a design team — confident, not vague.


02 — LOGO DIRECTION

Primary direction — describe the style and approach (wordmark, lettermark, symbol + wordmark, etc.)

Character — what feeling should the mark convey?

Style notes — geometric or organic? Hand-drawn or constructed? Minimal or expressive?

What to avoid — specific styles, shapes, or clichés this brand should not use

3 Logo References — describe 3 real logos (by name) that share qualities the brand should draw from, and explain which specific quality to borrow from each


03 — COLOR PALETTE

Primary color — name, hex code (suggest one), and rationale. What does this color say about the brand?

Read the full file on GitHub · 143 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 143 lines · 122 tokens per session scan A 742cb206e155

Subscribe to this mod's changes

brand-identity is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 122 tokens to every session and 1,137 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

brand-guidelines

Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding…

cofoundy/brand-skills · 104 tokens

brand-identity

Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations. Use when the user says "visual identity", "brand identity", "logo brief", "logo direction", "design brief", "brand design", "color palette for my brand", "typography for my brand"…

cofoundy/brand-skills · 122 tokens

brand-init

Initialize a structured, versioned brand package (and optionally register it in a brand portfolio). Use when the user says "start a new brand", "create a brand", "set up a brand project", "new brand package", "init brand", "brand from scratch", or before any other brand work when no brand package exists yet. Creates…

cofoundy/brand-skills · 98 tokens

design-brand-identity

Use when the user asks about brand identity, brand guidelines, visual identity, brand strategy, logo usage, brand voice, or brand consistency. Do NOT use for: visual design (design-visual-design), design systems (design-design-systems), or UX research (design-ux-research).

j4flmao/agent-skills · 64 tokens

muriel

Collaborative visual-design system for unsettled human-visible decisions and rendered proof. Use when the answer could materially change interaction grammar, information structure, spatial composition, hierarchy, or cross-channel direction; especially for novel or dense controls, complex representations, and dedicated…

andyed/muriel · 101 tokens

logo-design

Design or evaluate a logo against the SAD bar — Simple, Appropriate, Distinct — always judged in context. Use when designing a new mark, refining one, or assessing whether an existing logo is any good. Triggers on 'logo,' 'wordmark,' 'brandmark,' 'mark,' 'monogram,' 'favicon/app icon,' 'is our logo good,' 'redesign…

zstvns/design-skills · 112 tokens