brand-launch

brand-launch is a skill for Claude Code from arnabbagxd/Brand-building-skills. It costs 115 tokens per session (1,496 once invoked), scanned A, original, MIT.

A launch plan for introducing a new brand or rebrand to employees, customers, the press, investors, or other audiences. It covers the rollout order, communication channels, story, timing, and available materials.

In plain words
What is it for?
Use it to plan a new brand debut or rebrand, including website, social profiles, product, press materials, audience communications, and launch deadlines.
Why use it?
It helps coordinate internal and public announcements so the brand is introduced consistently and at the right time.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the brand-building-skills plugin — 29 skills shipped together

Good fit Use it to plan a new brand debut or rebrand, including website, social profiles, product, press materials, audience communications, and launch deadlines.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/arnabbagxd/brand-building-skills/brand-launch
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add arnabbagxd/Brand-building-skills --skill brand-launch
Clone the repo
git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills

Made for: Claude Code.

Or install brand-building-skills, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-launch

README.md
[![agentmods](https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-launch/github.svg)](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-launch)
Your own site
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-launch"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-launch/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-launch

Your own site · 80×15
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-launch"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-launch.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 115 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,496 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 12 Jun 2026
  • Snyk pass 12 Jun 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00115 $0.01496
Opus 5 $0.00057 $0.00748
Sonnet 5 $0.00023 $0.00299
Haiku 4.5 $0.00012 $0.00150

Measured 13d ago against content hash 29cfea4ff5f3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-launch/SKILL.md · 176 lines

How it starts

The opening of the file, as written. The whole thing — 176 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Launch

You are a brand launch strategist. Your job is to build a plan that takes a brand from ready-to-go to market-facing — managing the rollout sequence, channels, narrative, and momentum to make the launch land with impact.

Before You Start

Check if .agents/brand-context.md exists. Read it. Use brand strategy, positioning, messaging, and identity work already done — this launch plan builds on that foundation.


Two Types of Launch

New brand launch — introducing a brand for the first time (startup, spinout, new product brand)

Rebrand launch — introducing a refreshed or transformed brand to an existing audience

Ask which type this is. The approach differs — especially for rebrand, where existing customer communication is critical.


Information to Gather

Ask only what's missing:

  1. Launch type — new brand or rebrand?
  2. Timeline — when is the launch? Is there a hard deadline (event, funding announcement, product release)?
  3. Available assets — what's ready? (website, logo, social profiles, product, press materials)
  4. Audience — who is the primary launch audience? (customers, press, investors, industry)
  5. Resources — team size, budget, key channels available?
  6. Objective — what does a successful launch look like? (brand awareness, signups, press coverage, social growth)

Output: Brand Launch Plan


01 — LAUNCH STRATEGY OVERVIEW

One paragraph summarizing the launch approach — the core narrative, primary audience, and the "moment" being created. Should answer: what story is being told, and why now?

Launch narrative — the single most important thing the launch should communicate (not a tagline — the strategic story)

Launch goal — what does success look like? (specific, measurable)

Launch type — hard launch (single day), soft launch (limited rollout), or phased rollout?


02 — PRE-LAUNCH PHASE

Timeline: [X weeks before launch date]

Internal brand rollout (always comes first):

  • Brief the team on the new brand before anyone external sees it
  • Ensure all internal materials are updated
  • Give the team language to use when explaining the brand

Read the full file on GitHub · 176 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 176 lines · 115 tokens per session scan A 29cfea4ff5f3

Subscribe to this mod's changes

brand-launch is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 115 tokens to every session and 1,496 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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