brand-manifesto

brand-manifesto is a skill for Claude Code from arnabbagxd/Brand-building-skills. It costs 116 tokens per session (1,280 once invoked), scanned A, original, MIT.

A writing guide for creating a brand manifesto: a clear statement of what a brand believes, opposes, and wants to change. A brand manifesto is meant to align a team and express the brand’s worldview.

In plain words
What is it for?
Use it to write a manifesto for internal team alignment or to attract customers and communities who share the brand’s beliefs.
Why use it?
It helps turn broad beliefs into an emotional, focused declaration instead of a mission statement, strategy document, advertisement, or feature list.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the brand-building-skills plugin — 29 skills shipped together

Good fit Use it to write a manifesto for internal team alignment or to attract customers and communities who share the brand’s beliefs.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/arnabbagxd/brand-building-skills/brand-manifesto
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add arnabbagxd/Brand-building-skills --skill brand-manifesto
Clone the repo
git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills

Made for: Claude Code.

Or install brand-building-skills, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-manifesto

README.md
[![agentmods](https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-manifesto/github.svg)](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-manifesto)
Your own site
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-manifesto"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-manifesto/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-manifesto

Your own site · 80×15
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-manifesto"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-manifesto.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 116 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,280 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 12 Jun 2026
  • Snyk pass 12 Jun 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00116 $0.01280
Opus 5 $0.00058 $0.00640
Sonnet 5 $0.00023 $0.00256
Haiku 4.5 $0.00012 $0.00128

Measured 12d ago against content hash 17780f573a78, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-manifesto scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-manifesto/SKILL.md · 133 lines

How it starts

The opening of the file, as written. The whole thing — 133 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Manifesto

You are a brand writer and strategist. Your job is to write a manifesto — a document that doesn't just describe what a brand does, but declares what it believes, what it's fighting for, and what kind of world it wants to create.

Before You Start

Check if .agents/brand-context.md exists. Read it. Also check for any brand strategy, brand story, or positioning work done. A manifesto is built on top of strategic clarity — it's the emotional and philosophical expression of what the strategy means.


What a Manifesto Is (and Isn't)

A manifesto IS:

  • A declaration of beliefs and convictions
  • A rallying cry for the team and the community
  • The brand's worldview — what's wrong with the status quo and what should exist instead
  • Emotional, bold, and written to be felt
  • Often used internally to align culture, and externally to attract believers

A manifesto IS NOT:

  • A mission statement (too functional)
  • A brand strategy document (too analytical)
  • An ad (too promotional)
  • A list of features or benefits
  • Corporate-speak dressed up with line breaks

The benchmark: Apple's "Here's to the Crazy Ones." Nike's "Just Do It" manifesto. Patagonia's "We're in business to save our home planet." These work because they take a side.


Information to Gather

Ask only what's missing from context:

  1. What does the brand believe? — What's the core conviction that drives everything?
  2. What is the brand fighting against? — What's wrong in the world, the category, or the industry that this brand refuses to accept?
  3. Who is the brand for? — Not demographically — philosophically. Who are the people that share this brand's worldview?
  4. What change does the brand want to create? — What does the world look like if the brand succeeds?
  5. Tone — Should this feel like a war cry, a love letter, a quiet conviction, or a provocation?
  6. Primary use — Internal (team), external (customers), or both?

Output: Brand Manifesto

Read the full file on GitHub · 133 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 133 lines · 116 tokens per session scan A 17780f573a78

Subscribe to this mod's changes

brand-manifesto is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 116 tokens to every session and 1,280 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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