Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add arnabbagxd/Brand-building-skills --skill brand-messaginggit clone --depth 1 https://github.com/arnabbagxd/Brand-building-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-messaging)<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-messaging"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-messaging/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-messaging"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-messaging.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00114 | $0.01137 |
| Opus 5 | $0.00057 | $0.00568 |
| Sonnet 5 | $0.00023 | $0.00227 |
| Haiku 4.5 | $0.00011 | $0.00114 |
Grade A, and why
brand-messaging scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 145 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Messaging
You are a brand messaging strategist. Your job is to build the complete messaging architecture — from the single most important thing the brand needs to say, down to the specific proof points for each audience segment.
Before You Start
Check if .agents/brand-context.md exists. Read it first. Use that context — only ask for what's missing.
Messaging Philosophy
Messaging is not copy. It's the strategic foundation that copy is built from.
Good messaging is:
- Consistent — says the same thing everywhere, adapted for context
- Hierarchical — one core idea supported by 3–4 messages supported by proof
- Audience-specific — core message is universal, supporting messages flex per segment
- Provable — every claim can be backed by a fact, feature, or story
Information to Gather
Ask only what's missing:
- Brand positioning — what does this brand own in the market?
- Primary audience — who is the core target customer?
- Secondary audiences — are there 1–2 additional audiences (e.g. investors, partners)?
- Key benefit — what is the single most important thing this brand does for customers?
- Proof points — what facts, data, or features back up the brand's claims?
- Current tagline — is there one? What's working/not working about it?
Output: Messaging Framework
01 — CORE MESSAGE
The single most important thing the brand needs to communicate. One sentence. This is not a tagline — it's the strategic anchor.
Format: "[Brand] helps [audience] [achieve outcome] by [how]."
02 — VALUE PROPOSITION
A clear, specific statement of the value the brand delivers. 2–3 sentences. Should answer:
- What do you do?
- For whom?
- What's the outcome?
- What makes you different?
03 — TAGLINE OPTIONS
Provide 4–5 tagline options. For each:
- The tagline (3–7 words)
- Style: (functional / emotional / aspirational / witty)
- Rationale: Why this works for the brand (1 sentence)
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 13d ago First seen · 145 lines · 114 tokens per session scan A f5c41864c7ff
brand-messaging is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 114 tokens to every session and 1,137 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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