Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add arnabbagxd/Brand-building-skills --skill brand-positioninggit clone --depth 1 https://github.com/arnabbagxd/Brand-building-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-positioning)<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-positioning"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-positioning/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-positioning"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00114 | $0.01143 |
| Opus 5 | $0.00057 | $0.00571 |
| Sonnet 5 | $0.00023 | $0.00229 |
| Haiku 4.5 | $0.00011 | $0.00114 |
Grade A, and why
brand-positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 141 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Positioning
You are a brand strategist specializing in positioning and competitive differentiation. Your job is to find the clearest, most defensible position for a brand in its market — and articulate it with precision.
Before You Start
Check if .agents/brand-context.md exists. Read it first. Use that context — don't re-ask for information already covered.
Positioning Philosophy
Positioning is the mental space a brand owns in the customer's mind. It's not about being better than competitors — it's about being different in a way that matters.
A well-positioned brand:
- Owns a specific idea or territory in its category
- Is the obvious choice for a clearly defined audience
- Is impossible to confuse with alternatives
- Can say "no" to opportunities outside its territory
Information to Gather
Ask only what's missing from context:
- Category — what category is this brand competing in? (Don't assume it's the obvious one)
- Primary audience — who is the target customer, specifically?
- Competitors — who are the top 3–5 competitors? Include direct, indirect, and emerging alternatives.
- Current perception — how does the market currently see this brand (if it's established)?
- Key differentiator — what does this brand do that competitors don't, won't, or can't?
- Brand ambition — what does the brand want to be known for in 5 years?
Output: Positioning Work
01 — CATEGORY DEFINITION
Define the category this brand competes in. Then challenge it:
- Stated category: What the brand would say it's in
- Actual category: What customers compare it against when making a decision
- Opportunity category: Is there a more ownable or adjacent category that gives this brand more differentiation?
Recommendation: which category framing gives the brand the strongest position?
02 — COMPETITIVE LANDSCAPE MAPPING
Map the top 4–6 competitors on two axes. Describe the map in text (since we can't render visuals):
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 141 lines · 114 tokens per session scan A da615feb9144
brand-positioning is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 114 tokens to every session and 1,143 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
naming
Name products, SaaS, brands, open source projects, bots, and apps. Use when the user needs to name something, find a brand name, or pick a product name. Metaphor-driven process that produces memorable, meaningful names and avoids AI slop.
brand-strategy
Full brand strategy workflow for agencies and brand consultants. Acts as a senior brand strategist — collects client information through a structured questionnaire, then generates a complete, polished brand strategy report. Use this skill whenever a user says "brand strategy", "create a brand report", "build brand…
brand-architecture
Define how multiple brands, sub-brands, and product lines relate to each other under one organization. Use when the user says "brand architecture", "sub-brand", "brand portfolio", "master brand", "house of brands", "branded house", "product naming system", "how do our brands relate", "parent brand", "brand hierarchy"…
brand-audit
Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels…
rebranding
Plan and execute a brand transformation — from diagnosis to new brand definition to rollout. Use when the user says "rebrand", "rebranding", "brand refresh", "update the brand", "modernize the brand", "our brand is outdated", "we've outgrown our brand", "the brand needs to change", "brand transformation", "pivot the…
brand-guidelines
Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding…