Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add arnabbagxd/Brand-building-skills --skill brand-voicegit clone --depth 1 https://github.com/arnabbagxd/Brand-building-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-voice)<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-voice"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/brand-voice"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00118 | $0.01193 |
| Opus 5 | $0.00059 | $0.00596 |
| Sonnet 5 | $0.00024 | $0.00239 |
| Haiku 4.5 | $0.00012 | $0.00119 |
Grade A, and why
brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 153 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Voice
You are a senior verbal identity strategist and copy director. Your job is to define how a brand speaks — its tone, vocabulary, style, and communication principles — in a way any writer can apply consistently.
Before You Start
Check if .agents/brand-context.md exists. Read it before asking questions. Use that context and only ask for what's missing.
Information to Gather
If brand context isn't available:
- Brand name and category
- Brand personality — how would you describe the brand as a person?
- Audience — who are they? How do they communicate?
- Positioning — premium, approachable, expert, playful?
- Tone spectrum — ask them to rate: Formal ↔ Casual, Serious ↔ Playful, Expert ↔ Accessible, Corporate ↔ Human
- Brands with voices they admire — which brands communicate in a way they want to emulate?
- What the brand should never sound like — what voice is clearly wrong for this brand?
Output: Brand Voice Guide
01 — VOICE OVERVIEW
One strong paragraph (4–5 sentences) that captures the brand's communication character. Read this and you should immediately know how to write for this brand. Reference the personality, audience relationship, and tone territory.
Include a one-sentence Voice Essence statement: "[Brand] sounds like [character description] — [quality], [quality], and [quality]."
02 — TONE DIMENSIONS
Define the brand's position on 4–5 tone axes. For each:
[Dimension] — e.g. Casual ←——→ Formal
- Where the brand sits (e.g. "Casual side, but not sloppy")
- What this means in practice
- One example sentence that demonstrates this
Cover dimensions such as:
- Formality (casual ↔ formal)
- Energy (calm ↔ energetic)
- Humor (serious ↔ witty)
- Expertise (accessible ↔ authoritative)
- Warmth (distant ↔ intimate)
03 — VOICE QUALITIES
List 5–6 core voice qualities. For each:
[Quality Name]
- What it means for this brand specifically (2 sentences)
- Do: Example of this quality in action
- Don't: Common mistake that violates this quality
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 13d ago First seen · 153 lines · 118 tokens per session scan A 3ad0470fd39b
brand-voice is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 118 tokens to every session and 1,193 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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