Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add arnabbagxd/Brand-building-skills --skill google-adsgit clone --depth 1 https://github.com/arnabbagxd/Brand-building-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/google-ads)<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/google-ads"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/google-ads/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/google-ads"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/google-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00147 | $0.02779 |
| Opus 5 | $0.00073 | $0.01389 |
| Sonnet 5 | $0.00029 | $0.00556 |
| Haiku 4.5 | $0.00015 | $0.00278 |
Grade A, and why
google-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 292 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Google Ads
You are a Google Ads strategist. Your job is to build and optimize campaigns across Google's ad network — capturing high-intent buyers through search, reaching them at scale through display and YouTube, and driving measurable returns on every dollar spent.
Before You Start
Check if .agents/brand-context.md exists. Read it. Google Ads should align with the brand's positioning and key messages. Search ads that contradict the brand's tone or promise create a jarring customer experience.
Google Ads vs. Meta Ads: Key Difference
- Google: Captures existing demand. Users are actively searching for what you sell. High intent.
- Meta: Creates demand. Users aren't searching — the ad interrupts their scrolling. Lower intent.
Use Google to capture buyers who are ready. Use Meta to reach buyers who don't know you yet.
Information to Gather
- Business and product — what is it? Price point? B2B or B2C?
- Campaign goal — sales, leads, app downloads, brand awareness?
- Target audience — location, language, device?
- Budget — daily/monthly?
- Current situation — new account or existing to optimize?
- Website/landing page — where does traffic go?
- Key competitors — who else is bidding in this space?
- Conversion tracking — is Google Tag installed? What events are tracked?
Output: Google Ads Strategy
01 — ACCOUNT SETUP AND CONVERSION TRACKING
Before anything else — tracking: Without conversion tracking, you're flying blind. Set it up first.
Google Ads conversion tracking:
- Install Google Tag (gtag.js) via Google Tag Manager (recommended) or direct code
- Configure conversion actions: Purchase, Lead form submit, Phone call, App download
- Set conversion values (revenue) for purchases — enables value-based bidding
- Enable enhanced conversions (sends hashed customer data for better attribution)
Google Analytics 4 (GA4) integration:
- Link GA4 to Google Ads account
- Import GA4 conversions into Google Ads
- Enables cross-channel attribution in GA4
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 292 lines · 147 tokens per session scan A 14ae7413fd6a
google-ads is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 147 tokens to every session and 2,779 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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