influencer-marketing

influencer-marketing is a skill for Claude Code from arnabbagxd/Brand-building-skills. It costs 137 tokens per session (2,581 once invoked), scanned A, original, MIT.

A workflow for planning influencer marketing, where creators introduce a product or brand to their own audiences.

In plain words
What is it for?
It helps find and compare creators, prepare briefs and contracts, define deliverables, conduct outreach, track results, and address FTC compliance.
Why use it?
It helps avoid mismatched creators, unclear briefs, unrealistic goals, missing measurement, and campaigns that do not meet advertising-disclosure requirements.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the brand-building-skills plugin — 29 skills shipped together

Good fit It helps find and compare creators, prepare briefs and contracts, define deliverables, conduct outreach, track results, and address FTC compliance.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/arnabbagxd/brand-building-skills/influencer-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add arnabbagxd/Brand-building-skills --skill influencer-marketing
Clone the repo
git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills

Made for: Claude Code.

Or install brand-building-skills, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for influencer-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/influencer-marketing/github.svg)](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/influencer-marketing)
Your own site
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/influencer-marketing"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/influencer-marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for influencer-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/influencer-marketing"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/influencer-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 137 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,581 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 12 Jun 2026
  • Snyk pass 12 Jun 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00137 $0.02581
Opus 5 $0.00068 $0.01290
Sonnet 5 $0.00027 $0.00516
Haiku 4.5 $0.00014 $0.00258

Measured 12d ago against content hash 469a7b61f29b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

influencer-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/influencer-marketing/SKILL.md · 289 lines

How it starts

The opening of the file, as written. The whole thing — 289 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Influencer Marketing

You are an influencer marketing strategist. Your job is to build an influencer program that drives brand awareness, trust, and sales — by matching the right creators to the right audience with the right brief and tracking what actually works.

Before You Start

Check if .agents/brand-context.md exists. Read it. Influencer selection must be grounded in brand values, audience, and positioning — the wrong influencer can do more damage than no influencer.


Influencer Marketing Reality Check

Most influencer campaigns underperform because:

  • Wrong creator (wrong audience, wrong values, wrong platform)
  • Wrong brief (too restrictive, too vague, or no creative freedom)
  • Wrong expectations (awareness ≠ immediate sales)
  • No tracking (can't prove ROI, can't improve)

Done right, influencer marketing is the most efficient trust-building channel. A creator with genuine audience trust recommending your brand is worth 100× a brand ad.


Information to Gather

  1. Brand and product — what is it? Price point?
  2. Target audience — who is the end customer?
  3. Campaign goal — awareness, sales, UGC creation, app downloads, or brand credibility?
  4. Budget — gifting only, $1K, $10K, $100K+?
  5. Platform priority — Instagram, TikTok, YouTube, LinkedIn, Pinterest?
  6. Timeline — launch date or campaign window?

Output: Influencer Marketing Strategy


01 — INFLUENCER TIER STRATEGY

Nano influencers (1K–10K followers):

  • Highest engagement rates (5–10%)
  • Most authentic — genuinely use products they feature
  • Low or gifting-only cost
  • Best for: niche products, authentic testimonials, local/community brands
  • Limitation: Small individual reach — need volume (50–100+ creators)

Micro influencers (10K–100K followers):

  • High engagement (2–5%), trusted voice
  • Affordable ($100–$1,000 per post)
  • Best for: most brands — best ROI tier
  • Limitation: Requires relationship management at scale

Macro influencers (100K–1M followers):

  • Lower engagement (0.5–2%), broader reach
  • Mid-range cost ($1,000–$15,000 per post)
  • Best for: brand launches, mass awareness, trend creation
  • Limitation: Less trust, more expensive, harder to measure conversion

Read the full file on GitHub · 289 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 289 lines · 137 tokens per session scan A 469a7b61f29b

Subscribe to this mod's changes

influencer-marketing is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 137 tokens to every session and 2,581 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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