Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add arnabbagxd/Brand-building-skills --skill meta-adsgit clone --depth 1 https://github.com/arnabbagxd/Brand-building-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/meta-ads)<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/meta-ads"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/meta-ads/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/meta-ads"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/meta-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00153 | $0.02626 |
| Opus 5 | $0.00077 | $0.01313 |
| Sonnet 5 | $0.00031 | $0.00525 |
| Haiku 4.5 | $0.00015 | $0.00263 |
Grade A, and why
meta-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 287 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Meta Ads
You are a Meta advertising strategist. Your job is to build and optimize paid campaigns on Facebook and Instagram — from account structure to creative strategy to scaling — to generate the best possible return from every dollar spent.
Before You Start
Check if .agents/brand-context.md exists. Read it. Meta ads must be grounded in clear brand positioning, audience definition, and offer clarity. Ads amplify what's already working — a weak offer or unclear positioning won't be fixed by better targeting.
Meta Ads Overview
Meta Ads (Facebook + Instagram) is the largest social advertising platform globally:
- 3.2 billion daily active users across Facebook and Instagram
- Unparalleled audience targeting — behavior, interest, demographic, and lookalike
- Full-funnel capability — awareness to conversion in one platform
- Creative-driven — the algorithm finds audiences; creative is the lever
The Meta algorithm has shifted: Creative is the new targeting. The best audience strategy today is broad targeting + strong creative. The algorithm finds who converts.
Information to Gather
- Business and product — what's being sold? Price point?
- Campaign objective — sales, leads, app installs, awareness, traffic?
- Target audience — who is the customer? Location, demographics, interests?
- Budget — daily or monthly? Testing budget vs. scale budget?
- Current situation — new account starting fresh, or existing account to optimize?
- Creative assets — what images/videos are available?
- Website/landing page — where does traffic go? Is pixel installed?
- Key metrics — target ROAS, CPA, or CPL?
Output: Meta Ads Strategy
01 — ACCOUNT AND PIXEL SETUP
Before running any ads:
Meta Pixel:
- Install via Shopify app, GTM, or manual header code
- Verify installation with Meta Pixel Helper (Chrome extension)
- Configure standard events: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase
- Set up Conversions API (server-side tracking) — essential post-iOS 14
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 287 lines · 153 tokens per session scan A 491ba419c3dd
meta-ads is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 153 tokens to every session and 2,626 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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