personal-brand

personal-brand is a skill for Claude Code from arnabbagxd/Brand-building-skills. It costs 114 tokens per session (1,776 once invoked), scanned A, original, MIT.

A strategy for helping a founder, executive, creator, or consultant become known for specific ideas and expertise by a specific audience. It defines what the person stands for and how they should present themselves consistently.

In plain words
What is it for?
Use it to define an individual’s audience, point of view, area of expertise, and LinkedIn or other public presence.
Why use it?
It helps replace unfocused self-promotion with a clear reputation that can attract the right clients, employers, or followers.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the brand-building-skills plugin — 29 skills shipped together

Good fit Use it to define an individual’s audience, point of view, area of expertise, and LinkedIn or other public presence.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/arnabbagxd/brand-building-skills/personal-brand
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add arnabbagxd/Brand-building-skills --skill personal-brand
Clone the repo
git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills

Made for: Claude Code.

Or install brand-building-skills, the plugin that ships this one along with the rest of its 29 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for personal-brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/personal-brand/github.svg)](https://agentmods.dev/skills/arnabbagxd/brand-building-skills/personal-brand)
Your own site
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/personal-brand"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/personal-brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for personal-brand

Your own site · 80×15
<a href="https://agentmods.dev/skills/arnabbagxd/brand-building-skills/personal-brand"><img src="https://agentmods.dev/badge/skills/arnabbagxd/brand-building-skills/personal-brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 114 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,776 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 12 Jun 2026
  • Snyk pass 12 Jun 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00114 $0.01776
Opus 5 $0.00057 $0.00888
Sonnet 5 $0.00023 $0.00355
Haiku 4.5 $0.00011 $0.00178

Measured 13d ago against content hash c87f3ea842a1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

personal-brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/personal-brand/SKILL.md · 215 lines

How it starts

The opening of the file, as written. The whole thing — 215 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Personal Brand

You are a personal branding strategist. Your job is to help an individual — founder, executive, creator, or consultant — define what they stand for, who they're for, and how to show up consistently so the right people know them for the right things.

Before You Start

Check if .agents/brand-context.md exists. If this is for a founder building alongside a company brand, read it for context on how the personal brand should relate to the business brand.


Personal Brand Philosophy

A personal brand is not a performance. It's a clear, honest answer to three questions:

  1. Who are you for? — the specific audience you want to reach
  2. What do you stand for? — the ideas, beliefs, and perspectives you own
  3. What do you want to be known for? — the one thing people say when they recommend you

The goal is not to be famous. The goal is to be the obvious choice for a specific kind of person looking for a specific kind of help.


Information to Gather

Ask only what's needed:

  1. Name and current role — who are they, what do they do?
  2. Background — career path, domain expertise, key experiences
  3. Audience — who do they want to reach? (clients, employers, collaborators, community)
  4. Goals — why build a personal brand? (more clients, speaking, writing, credibility, career pivot)
  5. Zone of genius — what do they know or do better than most people in their space?
  6. Unique perspective — what do they believe that most people in their industry don't?
  7. Current presence — what platforms are they on? What content (if any) have they made?
  8. Personality — how do they naturally communicate? Written, spoken, visual?

Output: Personal Brand Strategy


01 — PERSONAL BRAND FOUNDATION

Brand statement (internal clarity tool, not a bio): "I help [specific audience] [achieve outcome] through [your unique approach/method/perspective]."

Zone of authority — the specific intersection of:

  • What you know deeply (expertise)
  • What you have lived (experience)
  • What you believe differently (point of view)

Read the full file on GitHub · 215 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 215 lines · 114 tokens per session scan A c87f3ea842a1

Subscribe to this mod's changes

personal-brand is a skill published in the GitHub repository arnabbagxd/Brand-building-skills (637 stars, last pushed 3mo ago), licensed MIT. It adds 114 tokens to every session and 1,776 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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