brand

brand is a skill for Claude Code from assafkip/kipi-system. It costs 35 tokens per session (696 once invoked), scanned A, a copy of brand, MIT.

A set of brand guidelines and tools for keeping written and visual materials consistent with a company’s identity.

In plain words
What is it for?
Defining voice and visual standards, checking assets, managing colours and typography, and syncing brand guidelines into design tokens used by code.
Why use it?
It helps avoid inconsistent wording, colours, fonts, assets, and messaging across different outputs.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the kipi-design plugin — 3 skills shipped together

Good fit Defining voice and visual standards, checking assets, managing colours and typography, and syncing brand guidelines into design tokens used by code.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/assafkip/kipi-system/brand
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add assafkip/kipi-system --skill brand
Clone the repo
git clone --depth 1 https://github.com/assafkip/kipi-system

Made for: Claude Code.

Or install kipi-design, the plugin that ships this one along with the rest of its 3 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/assafkip/kipi-system/brand/github.svg)](https://agentmods.dev/skills/assafkip/kipi-system/brand)
Your own site
<a href="https://agentmods.dev/skills/assafkip/kipi-system/brand"><img src="https://agentmods.dev/badge/skills/assafkip/kipi-system/brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand

Your own site · 80×15
<a href="https://agentmods.dev/skills/assafkip/kipi-system/brand"><img src="https://agentmods.dev/badge/skills/assafkip/kipi-system/brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 35 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 696 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00035 $0.00696
Opus 5 $0.00017 $0.00348
Sonnet 5 $0.00007 $0.00139
Haiku 4.5 $0.00003 $0.00070

Measured 10d ago against content hash 6a450ee1a83a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

The scan reads SKILL.md. This mod also ships 4 executable files (scripts/extract-colors.cjs, scripts/inject-brand-context.cjs, scripts/sync-brand-to-tokens.cjs, …), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to brand — 4 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

plugins/kipi-design/skills/brand/SKILL.md · 98 lines

How it starts

The opening of the file, as written. The whole thing — 98 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

  • Brand voice definition and content tone guidance
  • Visual identity standards and style guide development
  • Messaging framework creation
  • Brand consistency review and audit
  • Asset organization, naming, and approval
  • Color palette management and typography specs

Quick Start

Inject brand context into prompts:

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

Files synced:

  • docs/brand-guidelines.md → Source of truth
  • assets/design-tokens.json → Token definitions
  • assets/design-tokens.css → CSS variables

Subcommands

Subcommand Description Reference
update Update brand identity and sync to all design systems references/update.md

References

Topic File
Voice Framework references/voice-framework.md
Visual Identity references/visual-identity.md
Messaging references/messaging-framework.md
Consistency references/consistency-checklist.md
Guidelines Template references/brand-guideline-template.md
Asset Organization references/asset-organization.md
Color Management references/color-palette-management.md
Typography references/typography-specifications.md
Logo Usage references/logo-usage-rules.md
Approval Checklist references/approval-checklist.md

Scripts

Script Purpose
scripts/inject-brand-context.cjs Extract brand context for prompt injection
scripts/sync-brand-to-tokens.cjs Sync brand-guidelines.md → design-tokens.json/css
scripts/validate-asset.cjs Validate asset naming, size, format
scripts/extract-colors.cjs Extract and compare colors against palette

Read the full file on GitHub · 98 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 98 lines · 35 tokens per session scan A 6a450ee1a83a

Subscribe to this mod's changes

brand is a skill published in the GitHub repository assafkip/kipi-system (110 stars, last pushed yesterday), licensed MIT. It adds 35 tokens to every session and 696 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to brand, differing in 4 lines, and is treated as a copy.

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