product-positioning

product-positioning is a skill for Claude Code from assimovt/productskills. It costs 52 tokens per session (684 once invoked), scanned A, original, MIT.

A product-positioning method based on April Dunford's Obviously Awesome framework. Positioning explains which customers a product fits, what alternatives they have, and why the product is different.

In plain words
What is it for?
Use it to define positioning, describe differentiation, write a value proposition, and identify the customers most likely to care about a product's advantages.
Why use it?
It helps replace vague feature descriptions with a clear comparison against real alternatives and a specific explanation of customer value.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the product-skills plugin — 16 skills shipped together

Good fit Use it to define positioning, describe differentiation, write a value proposition, and identify the customers most likely to care about a product's advantages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/assimovt/productskills/product-positioning
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add assimovt/productskills --skill product-positioning
Clone the repo
git clone --depth 1 https://github.com/assimovt/productskills

Made for: Claude Code.

Or install product-skills, the plugin that ships this one along with the rest of its 16 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-positioning

README.md
[![agentmods](https://agentmods.dev/badge/skills/assimovt/productskills/product-positioning/github.svg)](https://agentmods.dev/skills/assimovt/productskills/product-positioning)
Your own site
<a href="https://agentmods.dev/skills/assimovt/productskills/product-positioning"><img src="https://agentmods.dev/badge/skills/assimovt/productskills/product-positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-positioning

Your own site · 80×15
<a href="https://agentmods.dev/skills/assimovt/productskills/product-positioning"><img src="https://agentmods.dev/badge/skills/assimovt/productskills/product-positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 52 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 684 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00052 $0.00684
Opus 5 $0.00026 $0.00342
Sonnet 5 $0.00010 $0.00137
Haiku 4.5 $0.00005 $0.00068

Measured 12d ago against content hash eebb5252d91c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

product-positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/product-positioning/SKILL.md · 64 lines

How it starts

The opening of the file, as written. The whole thing — 64 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Position products by starting from what customers would do without you — not from your features or aspirations. April Dunford's Obviously Awesome framework works because it's grounded in reality: what alternatives exist, what you do differently, and who cares most about that difference.

The Five Steps (In Order)

These steps are sequential. Do NOT skip ahead or rearrange.

1. Competitive Alternatives

What would your best customers do if you didn't exist? List real alternatives:

  • Direct competitors
  • Indirect solutions (spreadsheets, hiring someone, different tools)
  • Do nothing

Be honest. If "do nothing" is the primary alternative, that tells you a lot about urgency.

2. Unique Attributes

What do you have that the alternatives don't? List concrete, verifiable capabilities — not marketing spin.

  • "Real-time collaboration on specs" (verifiable)
  • NOT "best-in-class experience" (unverifiable)

3. Value

What do those unique attributes ENABLE for the customer? Translate features into outcomes.

  • Attribute: "Real-time cursors and inline comments on any document"
  • Value: "Get feedback from your team in minutes instead of waiting for a meeting"

4. Best-Fit Customers

Who cares MOST about the value you deliver? Define them tightly:

  • "Remote teams of 5-15 who collaborate daily but drown in Slack threads and lost Google Docs"
  • NOT "product managers" (too broad)

Best-fit customers have: the problem acutely, tried alternatives, have budget/authority, and get the most value from your unique attributes.

5. Market Category

What market do you position in so that your value is obvious? This is the LAST decision, not the first.

Options:

  • Existing category: "We're a [known category] that [key differentiator]." Works when the category is well-understood and your differentiator is strong.
  • Subcategory: "We're [modifier] + [existing category]." Works when you serve a specific segment better. E.g., "async-first collaboration tool."
  • New category: Create a new name. Only works if you have the budget and patience to educate the market. Almost always the wrong choice for startups.

Read the full file on GitHub · 64 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 64 lines · 52 tokens per session scan A eebb5252d91c

Subscribe to this mod's changes

product-positioning is a skill published in the GitHub repository assimovt/productskills (68 stars, last pushed 6mo ago), licensed MIT. It adds 52 tokens to every session and 684 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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