market-sizing

market-sizing is a skill for Claude Code, Codex from atypica-ai/marketing-skills. It costs 72 tokens per session (5,007 once invoked), scanned A, original, MIT.

A market-sizing guide for estimating how large a business opportunity is. It covers TAM (the whole possible market), SAM (the part a product can serve), and SOM (the part it could realistically win).

In plain words
What is it for?
Use it to size a market for a product or company, prepare an investor presentation, or assess a market opportunity.
Why use it?
It replaces unsupported guesses with a sourced analysis using both overall market figures and estimates built from customers, prices, or usage.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to size a market for a product or company, prepare an investor presentation, or assess a market opportunity.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/atypica-ai/marketing-skills/market-sizing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add atypica-ai/marketing-skills --skill market-sizing
Clone the repo
git clone --depth 1 https://github.com/atypica-ai/marketing-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for market-sizing

README.md
[![agentmods](https://agentmods.dev/badge/skills/atypica-ai/marketing-skills/market-sizing/github.svg)](https://agentmods.dev/skills/atypica-ai/marketing-skills/market-sizing)
Your own site
<a href="https://agentmods.dev/skills/atypica-ai/marketing-skills/market-sizing"><img src="https://agentmods.dev/badge/skills/atypica-ai/marketing-skills/market-sizing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for market-sizing

Your own site · 80×15
<a href="https://agentmods.dev/skills/atypica-ai/marketing-skills/market-sizing"><img src="https://agentmods.dev/badge/skills/atypica-ai/marketing-skills/market-sizing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 72 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,007 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00072 $0.05007
Opus 5.5 $0.00029 $0.02003
Sonnet 5.5 $0.00014 $0.01001
Haiku 4.5 $0.00007 $0.00501

Measured 2mo ago against content hash 7b11ea46045e, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

market-sizing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/market-sizing/SKILL.md · 391 lines

How it starts

The opening of the file, as written. The whole thing — 391 lines — stays where its author put it; the contents beside it link to each section on GitHub.

TAM / SAM / SOM Market Sizing

Produce both a bottom-up and a top-down analysis for every engagement. Both methods are required — they serve different purposes and must be reconciled. The goal is a defensible, sourced output — not a fast estimate.


When to use this skill

Trigger on any prompt that contains:

  • "TAM", "SAM", "SOM", or "market size"
  • "How big is the market for X"
  • "Total addressable market", "serviceable market", "obtainable market"
  • "Market sizing for [product/company]"
  • Investor deck context requiring market opportunity quantification

Loading examples

Before calculating, check the examples/ directory for a file matching the product's category. Load the closest match to calibrate data sources, filter logic, and ACV anchors before you begin.

File Use when product is...
examples/b2b-saas.md Software / AI tool sold to businesses
examples/b2c-consumer-brand.md Consumer packaged goods, DTC brands, subscriptions
examples/b2b-physical.md Physical goods or materials sold to businesses

If no exact match exists, load the closest file and adapt.


Pre-flight: Classify the product before doing anything else

Before searching or calculating, classify the product along these two axes. The classification directly determines which data sources to use and which pricing method applies.

Axis 1 — Business model

Code Type Revenue unit Pricing anchor
B2B-SaaS Software sold to businesses Annual contract (ACV) 10–20% of economic value created
B2B-Physical Physical goods sold to businesses Per-unit price × annual volume Gross margin benchmarks by industry
B2C-Brand Consumer product (any category) Revenue per customer per year Avg. purchase price × purchase frequency
B2C-Subscription Consumer subscription Monthly/annual subscription fee Stated price or comp pricing
Marketplace/Platform Takes % of GMV Take rate × GMV Industry take rate benchmarks

Read the full file on GitHub · 391 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 391 lines · 72 tokens per session scan A 7b11ea46045e

Subscribe to this mod's changes

market-sizing is a skill published in the GitHub repository atypica-ai/marketing-skills (45 stars, last pushed 7mo ago), licensed MIT. It adds 72 tokens to every session and 5,007 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

market-sizing compared with skills from other repositories

market-sizing next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
market-sizingatypica-ai/marketing-skillsSkill457mo agoMITA72Claude Code, Codex
imagegenopenai/codexSkill133kyesterdayApache-2.0A113Codex
playwright-climicrosoft/playwrightSkill99kyesterdayApache-2.0A19Claude Code
local-ai-agentsmicrosoft/ai-agents-for-beginnersSkill79k4d agoMITA200Claude Code, Codex
systematic-debuggingobra/superpowersSkill313k3d agoMITA21Claude Code
next-cache-components-adoptionvercel/next.jsSkill143kyesterdayMITA95Claude Code
next-partial-prefetching-adoptionvercel/next.jsSkill143kyesterdayMITA103Claude Code