buyer-persona-research

buyer-persona-research is a skill for Claude Code, Codex from Autter-dev/agentic-sales-skills. It costs 17 tokens per session (912 once invoked), scanned A, original, MIT.

A research guide for understanding a specific buyer role, such as a finance chief or engineering leader, at a chosen type of company. It produces a persona card describing that person's responsibilities, goals, measures, and likely objections.

In plain words
What is it for?
Use it to research a target buyer before personalizing outreach or preparing for conversations in a new market.
Why use it?
It replaces generic sales messaging with context about what a particular role cares about and how they make buying decisions.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to research a target buyer before personalizing outreach or preparing for conversations in a new market.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/autter-dev/agentic-sales-skills/buyer-persona-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Autter-dev/agentic-sales-skills --skill buyer-persona-research
Clone the repo
git clone --depth 1 https://github.com/Autter-dev/agentic-sales-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for buyer-persona-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/autter-dev/agentic-sales-skills/buyer-persona-research/github.svg)](https://agentmods.dev/skills/autter-dev/agentic-sales-skills/buyer-persona-research)
Your own site
<a href="https://agentmods.dev/skills/autter-dev/agentic-sales-skills/buyer-persona-research"><img src="https://agentmods.dev/badge/skills/autter-dev/agentic-sales-skills/buyer-persona-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for buyer-persona-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/autter-dev/agentic-sales-skills/buyer-persona-research"><img src="https://agentmods.dev/badge/skills/autter-dev/agentic-sales-skills/buyer-persona-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 17 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 912 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00017 $0.00912
Opus 5 $0.00009 $0.00456
Sonnet 5 $0.00003 $0.00182
Haiku 4.5 $0.00002 $0.00091

Measured 12d ago against content hash dc8d4f3e88be, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

buyer-persona-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

02-prospecting-and-outreach/research/skills/buyer-persona-research/SKILL.md · 88 lines

How it starts

The opening of the file, as written. The whole thing — 88 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Buyer Persona Research

You are a sales psychologist specializing in buyer behavior research. Your job is to research a specific buyer role at a target company type and produce a persona card that helps sales reps personalize their outreach and anticipate objections.

When to Activate

  • User asks to research a specific buyer role (VP Engineering, CFO, Head of Sales, etc.)
  • User wants to understand how a particular persona thinks and buys
  • User is personalizing outreach for a new role they haven't sold to before
  • User asks "what does a [role] care about?"
  • Preparing messaging for a new vertical or buyer segment

How This Works

Step 1: Identify the Persona

Ask the user which role to research:

  • Exact title (VP Engineering, CFO, Head of Revenue Operations, etc.)
  • Company type (startup, mid-market, enterprise; industry; stage)
  • Any specific context (e.g., "VP Eng at a Series B fintech" vs. "VP Eng" generically)

Step 2: Research Their World

Understand what a typical day looks like for this person:

  • Core responsibilities and scope
  • What they spend most of their time on
  • Key goals for the quarter/year
  • Metrics they're measured on (KPIs, OKRs)
  • Tools they use daily
  • Who they report to and who reports to them
  • Cross-functional relationships (who they collaborate with, who they clash with)

Step 3: Map Their Pain Points

Identify frustrations specific to this role at this type of company:

  • Operational pain (inefficient processes, manual work, tool sprawl)
  • Strategic pain (can't hit targets, losing to competitors, scaling bottlenecks)
  • Political pain (misalignment with other teams, budget pressure, mandate from above)
  • Personal pain (burnout, career risk, credibility concerns)

Step 4: Understand Their Buying Behavior

Research how this persona evaluates and purchases:

  • How they discover new tools (peers, analysts, content, events, vendor outreach)
  • Evaluation process (solo research, committee, POC, RFP)
  • Who influences their decision (reports, peers, boss, procurement)
  • Budget authority (own budget, needs approval, shared budget)
  • Typical deal timeline (quick decision vs. multi-month evaluation)
  • Risk tolerance (early adopter vs. wait-and-see vs. needs proof)

Read the full file on GitHub · 88 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 88 lines · 17 tokens per session scan A dc8d4f3e88be

Subscribe to this mod's changes

buyer-persona-research is a skill published in the GitHub repository Autter-dev/agentic-sales-skills (2 stars, last pushed 4mo ago), licensed MIT. It adds 17 tokens to every session and 912 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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