cmo-advisor

cmo-advisor is a skill for Codex from bestagentkits/agency-skills. It costs 79 tokens per session (1,899 once invoked), scanned A, original, MIT.

A marketing leadership guide for scaling companies. It covers brand positioning, growth models, budget choices, and how to structure a marketing team.

In plain words
What is it for?
Use it to compare product-led, sales-led, and community-led growth, allocate budgets, design marketing organizations, and plan positioning.
Why use it?
It helps connect marketing spending and organization choices to the company’s growth stage and business model.

Skill for Codex

Written for Codex: agents/openai.yaml present.

Good fit Use it to compare product-led, sales-led, and community-led growth, allocate budgets, design marketing organizations, and plan positioning.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/bestagentkits/agency-skills/cmo-advisor
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add bestagentkits/agency-skills --skill cmo-advisor
Clone the repo
git clone --depth 1 https://github.com/bestagentkits/agency-skills

Made for: Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cmo-advisor

README.md
[![agentmods](https://agentmods.dev/badge/skills/bestagentkits/agency-skills/cmo-advisor/github.svg)](https://agentmods.dev/skills/bestagentkits/agency-skills/cmo-advisor)
Your own site
<a href="https://agentmods.dev/skills/bestagentkits/agency-skills/cmo-advisor"><img src="https://agentmods.dev/badge/skills/bestagentkits/agency-skills/cmo-advisor/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for cmo-advisor

Your own site · 80×15
<a href="https://agentmods.dev/skills/bestagentkits/agency-skills/cmo-advisor"><img src="https://agentmods.dev/badge/skills/bestagentkits/agency-skills/cmo-advisor.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 79 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,899 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00079 $0.01899
Opus 5 $0.00039 $0.00949
Sonnet 5 $0.00016 $0.00380
Haiku 4.5 $0.00008 $0.00190

Measured 9d ago against content hash f0648dc97086, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

cmo-advisor scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

The scan reads SKILL.md. This mod also ships 2 executable files (scripts/growth_model_simulator.py, scripts/marketing_budget_modeler.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/claude-skills/cmo-advisor/SKILL.md · 170 lines

How it starts

The opening of the file, as written. The whole thing — 170 lines — stays where its author put it; the contents beside it link to each section on GitHub.

CMO Advisor

Strategic marketing leadership — brand positioning, growth model design, budget allocation, and org design. Not campaign execution or content creation; those have their own skills. This is the engine.

Keywords

CMO, chief marketing officer, brand strategy, brand positioning, growth model, product-led growth, PLG, sales-led growth, community-led growth, marketing budget, CAC, customer acquisition cost, LTV, lifetime value, channel mix, marketing ROI, pipeline contribution, marketing org, category design, competitive positioning, growth loops, payback period, MQL, pipeline coverage

Quick Start

# Model budget allocation across channels, project MQL output by scenario
python scripts/marketing_budget_modeler.py

# Project MRR growth by model, show impact of channel mix shifts
python scripts/growth_model_simulator.py

Reference docs (load when needed):

  • references/brand_positioning.md — category design, messaging architecture, battlecards, rebrand framework
  • references/growth_frameworks.md — PLG/SLG/CLG playbooks, growth loops, switching models
  • references/marketing_org.md — team structure by stage, hiring sequence, agency vs. in-house

The Four CMO Questions

Every CMO must own answers to these — no one else in the C-suite can:

  1. Who are we for? — ICP, positioning, category
  2. Why do they choose us? — Differentiation, messaging, brand
  3. How do they find us? — Growth model, channel mix, demand gen
  4. Is it working? — CAC, LTV:CAC, pipeline contribution, payback period

Core Responsibilities (Brief)

Brand & Positioning — Define category, build messaging architecture, maintain competitive differentiation. Details → references/brand_positioning.md

Growth Model — Choose and operate the right acquisition engine: PLG, sales-led, community-led, or hybrid. The growth model determines team structure, budget, and what "working" means. Details → references/growth_frameworks.md

Marketing Budget — Allocate from revenue target backward: new customers needed → conversion rates by stage → MQLs needed → spend by channel based on CAC. Run marketing_budget_modeler.py for scenarios.

Read the full file on GitHub · 170 lines

Files

What ships with it

6 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 170 lines · 79 tokens per session scan A f0648dc97086

Subscribe to this mod's changes

cmo-advisor is a skill published in the GitHub repository bestagentkits/agency-skills (12 stars, last pushed 2mo ago), licensed MIT. It adds 79 tokens to every session and 1,899 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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