Getting it into your agent
It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.
git clone --depth 1 https://github.com/bestagentkits/agency-skillsnpx agentmods add skills/bestagentkits/agency-skills/cmo-reviewWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/bestagentkits/agency-skills/cmo-review)<a href="https://agentmods.dev/skills/bestagentkits/agency-skills/cmo-review"><img src="https://agentmods.dev/badge/skills/bestagentkits/agency-skills/cmo-review/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/bestagentkits/agency-skills/cmo-review"><img src="https://agentmods.dev/badge/skills/bestagentkits/agency-skills/cmo-review.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00051 | $0.00816 |
| Opus 5 | $0.00026 | $0.00408 |
| Sonnet 5 | $0.00010 | $0.00163 |
| Haiku 4.5 | $0.00005 | $0.00082 |
Grade A, and why
cmo-review scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 102 lines — stays where its author put it; the contents beside it link to each section on GitHub.
/cs:cmo-review — CMO Forcing Questions
Command: /cs:cmo-review <plan>
The narrative-first strategist pressure-tests positioning before debating tactics.
When to Run
- Before launching any new campaign
- Before changing positioning, tagline, or category
- Before allocating > 10% of marketing budget to a new channel
- Before a major PR moment (funding announcement, product launch)
- When pipeline contribution is declining
The Six CMO Questions
1. ICP (One Real Person)
Name one real person in your ICP. Company, title, what they do daily, what they hate.
- Persona ≠ ICP. ICP is real.
- If you can't name one, the ICP isn't sharp enough.
2. JTBD
What job is the customer hiring this product to do, and what's the alternative they use today?
- One sentence the customer would say out loud.
- "We use spreadsheets" is a valid alternative. So is "we don't."
3. Positioning Statement
One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].
- This is the headline. Everything cascades.
- If it doesn't fit in one sentence, it's not positioning yet.
4. Distribution Channel
Where does the customer first hear your name — and is it inbound or outbound at this stage?
- Name the channel, intent, and the path to first contact.
- PLG, sales-led, content-led, partnership-led — pick a primary.
5. CAC Payback
Per channel: what's CAC, what's payback in months, and is it improving?
- If a channel's payback is > 18 months, it isn't a channel — it's a hobby.
6. Defensibility of Brand
If a well-funded competitor copies your messaging tomorrow, what's still yours?
- Category position, founder-market fit, customer love, distribution lock — name one.
Workflow
- Run the models:
python ../../../skills/cmo-advisor/scripts/marketing_budget_modeler.py python ../../../skills/cmo-advisor/scripts/growth_model_simulator.py - Answer the six questions in writing.
- Apply the verdict:
- 🟢 GREEN — story is sharp, channel mix sound
- 🟡 YELLOW — sharpen positioning before scaling
- 🔴 RED — positioning broken; do not spend
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 102 lines · 51 tokens per session scan A 7604af203ee9
cmo-review is a skill published in the GitHub repository bestagentkits/agency-skills (11 stars, last pushed 2mo ago), licensed MIT. It adds 51 tokens to every session and 816 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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