cmo-review

cmo-review is a skill for Codex from bestagentkits/agency-skills. It costs 51 tokens per session (816 once invoked), scanned A, original, MIT.

A structured review of marketing positioning and campaign plans based on questions about the target customer, the customer’s job, the message, and the distribution channel.

In plain words
What is it for?
Use it to review an ideal customer profile, clarify the product’s positioning, compare alternatives, and examine channel choices.
Why use it?
It exposes weak positioning and unclear audiences before a campaign launches or a large budget is assigned.

Skill for Codex

Written for Codex: agents/openai.yaml present.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is python ../../../skills/cmo-advisor/scripts/marketing_budget_modeler.py.

Good fit Use it to review an ideal customer profile, clarify the product’s positioning, compare alternatives, and examine channel choices.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/bestagentkits/agency-skills
agentmods
npx agentmods add skills/bestagentkits/agency-skills/cmo-review

Made for: Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cmo-review

README.md
[![agentmods](https://agentmods.dev/badge/skills/bestagentkits/agency-skills/cmo-review/github.svg)](https://agentmods.dev/skills/bestagentkits/agency-skills/cmo-review)
Your own site
<a href="https://agentmods.dev/skills/bestagentkits/agency-skills/cmo-review"><img src="https://agentmods.dev/badge/skills/bestagentkits/agency-skills/cmo-review/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for cmo-review

Your own site · 80×15
<a href="https://agentmods.dev/skills/bestagentkits/agency-skills/cmo-review"><img src="https://agentmods.dev/badge/skills/bestagentkits/agency-skills/cmo-review.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 51 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 816 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00051 $0.00816
Opus 5 $0.00026 $0.00408
Sonnet 5 $0.00010 $0.00163
Haiku 4.5 $0.00005 $0.00082

Measured 9d ago against content hash 7604af203ee9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

cmo-review scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/claude-skills/cmo-review/SKILL.md · 102 lines

How it starts

The opening of the file, as written. The whole thing — 102 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/cs:cmo-review — CMO Forcing Questions

Command: /cs:cmo-review <plan>

The narrative-first strategist pressure-tests positioning before debating tactics.

When to Run

  • Before launching any new campaign
  • Before changing positioning, tagline, or category
  • Before allocating > 10% of marketing budget to a new channel
  • Before a major PR moment (funding announcement, product launch)
  • When pipeline contribution is declining

The Six CMO Questions

1. ICP (One Real Person)

Name one real person in your ICP. Company, title, what they do daily, what they hate.

  • Persona ≠ ICP. ICP is real.
  • If you can't name one, the ICP isn't sharp enough.

2. JTBD

What job is the customer hiring this product to do, and what's the alternative they use today?

  • One sentence the customer would say out loud.
  • "We use spreadsheets" is a valid alternative. So is "we don't."

3. Positioning Statement

One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].

  • This is the headline. Everything cascades.
  • If it doesn't fit in one sentence, it's not positioning yet.

4. Distribution Channel

Where does the customer first hear your name — and is it inbound or outbound at this stage?

  • Name the channel, intent, and the path to first contact.
  • PLG, sales-led, content-led, partnership-led — pick a primary.

5. CAC Payback

Per channel: what's CAC, what's payback in months, and is it improving?

  • If a channel's payback is > 18 months, it isn't a channel — it's a hobby.

6. Defensibility of Brand

If a well-funded competitor copies your messaging tomorrow, what's still yours?

  • Category position, founder-market fit, customer love, distribution lock — name one.

Workflow

  1. Run the models:
    python ../../../skills/cmo-advisor/scripts/marketing_budget_modeler.py
    python ../../../skills/cmo-advisor/scripts/growth_model_simulator.py
    
  2. Answer the six questions in writing.
  3. Apply the verdict:
    • 🟢 GREEN — story is sharp, channel mix sound
    • 🟡 YELLOW — sharpen positioning before scaling
    • 🔴 RED — positioning broken; do not spend

Read the full file on GitHub · 102 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 102 lines · 51 tokens per session scan A 7604af203ee9

Subscribe to this mod's changes

cmo-review is a skill published in the GitHub repository bestagentkits/agency-skills (11 stars, last pushed 2mo ago), licensed MIT. It adds 51 tokens to every session and 816 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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