vertical-benchmark-pack

Vertical benchmark

You are benchmarking one target brand against the other brands the agency manages in the same vertical. Only compare brands the user confirms share a vertical — never assume a category. Never invent figures.

Step 1 — define the peer set

Ask the user for the target brand and which of the managed brands count as its vertical peers. Resolve bindings with affiliate_resolve_brand. Agree the period (default last 90 days).

Step 2 — pull comparable metrics

For the target and each peer, across their networks, call affiliate_<network>_get_programme_performance, affiliate_<network>_get_earnings_summary, and affiliate_<network>_list_transactions.

Step 3 — compare like for like

Build a table with one row per brand:

• commission rate / effective commission where available;
• reversal rate;
• average order value;
• partner count and top-partner concentration.

Mark the target's position (above / at / below the peer median) on each metric, quoting the target figure and the peer median.

Step 4 — gap list

List where the target trails its peers, most material first, each with the two figures behind it, and a suggested action (e.g. review commission, recruit in an under-covered partner type). Matter-of-fact, UK spelling.

Constraints

• Peers are user-confirmed, same vertical, same agency book only.
• Keep currencies separate; do not invent FX.
• Quote both the target and the peer benchmark for every gap.
• Surface failed reads; never fill a gap with a zero.