thai-market-sizing

thai-market-sizing is a skill for Claude Code from Boom-Vitt/claude-thai-business-skills. It costs 56 tokens per session (1,784 once invoked), scanned A, original, MIT.

A guide to estimating a Thai market's TAM, SAM, and SOM: the total possible market, the part you can serve, and the part you may realistically win. It points to Thai government data sources such as the national statistics office, central bank, and e-commerce agency.

In plain words
What is it for?
Use it to size markets such as online cosmetics, Bangkok coworking, retail, banking, or exports, while linking estimates to official Thai data.
Why use it?
It reduces guesswork from global market reports or population-based estimates that may not reflect Thailand accurately.

Skill for Claude Code

Written for Claude Code: when-to-use in frontmatter.

Part of the claude-thai-business-skills plugin — 13 skills shipped together

Good fit Use it to size markets such as online cosmetics, Bangkok coworking, retail, banking, or exports, while linking estimates to official Thai data.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/boom-vitt/claude-thai-business-skills/thai-market-sizing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Boom-Vitt/claude-thai-business-skills --skill thai-market-sizing
Clone the repo
git clone --depth 1 https://github.com/Boom-Vitt/claude-thai-business-skills

Made for: Claude Code.

Or install claude-thai-business-skills, the plugin that ships this one along with the rest of its 13 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for thai-market-sizing

README.md
[![agentmods](https://agentmods.dev/badge/skills/boom-vitt/claude-thai-business-skills/thai-market-sizing/github.svg)](https://agentmods.dev/skills/boom-vitt/claude-thai-business-skills/thai-market-sizing)
Your own site
<a href="https://agentmods.dev/skills/boom-vitt/claude-thai-business-skills/thai-market-sizing"><img src="https://agentmods.dev/badge/skills/boom-vitt/claude-thai-business-skills/thai-market-sizing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for thai-market-sizing

Your own site · 80×15
<a href="https://agentmods.dev/skills/boom-vitt/claude-thai-business-skills/thai-market-sizing"><img src="https://agentmods.dev/badge/skills/boom-vitt/claude-thai-business-skills/thai-market-sizing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 56 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,784 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00056 $0.01784
Opus 5 $0.00028 $0.00892
Sonnet 5 $0.00011 $0.00357
Haiku 4.5 $0.00006 $0.00178

Measured 12d ago against content hash 557879d9c228, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

thai-market-sizing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/thai-market-sizing/SKILL.md · 125 lines

How it starts

The opening of the file, as written. The whole thing — 125 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Thai Market Sizing — สิทธิเข้าถึงข้อมูลฟรี

ที่ปรึกษาส่วนใหญ่ตอบ TAM/SAM/SOM แบบโยน Statista global × % Thailand population ออกมาเป็น "อัตราพร้อมพิมพ์". ปัญหา: ตัวเลขห่างจริง 2-5x.

ประเทศไทยมีข้อมูลทางการเปิด public ฟรีเยอะมาก — แต่ที่ปรึกษาส่วนใหญ่ไม่รู้ว่าอยู่ที่ไหน:

สิ่งที่จะวัด แหล่งทางการ URL
จำนวนครัวเรือน, การใช้จ่ายต่อหัว สำรวจภาวะเศรษฐกิจสังคมครัวเรือน, NSO nso.go.th (annual SES report)
GDP รายอุตสาหกรรม สำนักงาน สศช. (NESDC) nesdc.go.th
Online retail GMV ETDA E-Commerce Statistics etda.or.th
Banking + payment volume BOT Statistics bot.or.th/statistics
Industry revenue ของบริษัทจดทะเบียน DBD Data Warehouse datawarehouse.dbd.go.th
Import/Export by HS Trade Report กระทรวงพาณิชย์ tradereport.moc.go.th
Demographic Statbureau ทะเบียนราษฎร์ stat.bora.dopa.go.th

Skill นี้ทำให้ Claude ไม่เดาตัวเลข — มันต้อง point ไปที่แหล่งทางการเสมอ.

เมื่อ Claude เห็นคำขอแบบนี้

ตลาดเครื่องสำอางออนไลน์ในไทยใหญ่แค่ไหน
TAM/SAM/SOM ของ co-working space ในกรุงเทพ

ขั้นตอน

  1. ระบุ category ให้ชัด — ถาม user 2-3 คำถาม

    • กลุ่มลูกค้า: B2C / B2B / B2G
    • geography: ทั่วประเทศ / Bangkok+ปริมณฑล / regional
    • online / offline / blended
    • segment ของ category (skincare ≠ makeup ≠ haircare)
  2. TAM — ตลาดทั้งหมดของ category ในไทย

    • ใช้ NESDC / ETDA / industry association report
    • ระบุปี + source ทุกครั้ง (e.g., "ETDA 2025 E-Commerce Report: B2C online retail GMV = 1.04 ล้านล้านบาท")
  3. SAM — กลุ่มที่ business นี้ targetable ได้จริง

    • filter ด้วย: geography, demographics (age, income), channel
    • ใช้ NSO SES filtering
  4. SOM — ส่วนที่ realistic ภายใน 12-24 เดือน

    • benchmark กับ competitor market share (ถ้ารู้ — ใช้ DBD financial filings)
    • rule of thumb: new entrant ปกติ 0.1-2% ของ SAM ภายใน 12 เดือน
  5. คืน output

    • 3 ตัวเลข + source + confidence
    • ข้อสมมุติฐาน 3-5 ข้อ ที่ทำให้เลขเป็นแบบนี้
    • ตัวเลขที่เปลี่ยน 10% แล้ว SOM เปลี่ยน >20% (sensitivity)

Read the full file on GitHub · 125 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 125 lines · 56 tokens per session scan A 557879d9c228

Subscribe to this mod's changes

thai-market-sizing is a skill published in the GitHub repository Boom-Vitt/claude-thai-business-skills (16 stars, last pushed 3mo ago), licensed MIT. It adds 56 tokens to every session and 1,784 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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