gtm-positioning-strategy

gtm-positioning-strategy is a skill for Claude Code, Codex from boshi-xixixi/TraeSkill. It costs 57 tokens per session (3,150 once invoked), scanned A, original, MIT.

A framework for finding a clear market position that makes a product meaningfully different from competitors. It also helps test whether buyers understand and value that difference.

In plain words
What is it for?
Use it to refine product messaging, compare positioning claims, prepare a repositioning, and give sales teams a clearer explanation of why the product is different.
Why use it?
It addresses generic messaging, weak conversion, buyer confusion, and the risk of changing a product's position without evidence.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: installed under .agents/ (shared by several agents).

Good fit Use it to refine product messaging, compare positioning claims, prepare a repositioning, and give sales teams a clearer explanation of why the product is different.

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Install with agentmods
npx agentmods add skills/boshi-xixixi/traeskill/gtm-positioning-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add boshi-xixixi/TraeSkill --skill gtm-positioning-strategy
Clone the repo
git clone --depth 1 https://github.com/boshi-xixixi/TraeSkill

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-positioning-strategy

README.md
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Your own site
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Per session 57 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,150 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00057 $0.03150
Opus 5 $0.00028 $0.01575
Sonnet 5 $0.00011 $0.00630
Haiku 4.5 $0.00006 $0.00315

Measured 6d ago against content hash 332c1426936c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

gtm-positioning-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

.trae/Skills/.agents/skills/gtm-positioning-strategy/SKILL.md · 439 lines

How it starts

The opening of the file, as written. The whole thing — 439 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Positioning Strategy

Find and own a defensible market position. Turn generic messaging into clear differentiation — or at least test whether your differentiation actually resonates before committing to it.

When to Use

Triggers:

  • "Our messaging sounds exactly like competitors"
  • "Brand awareness is strong but conversion is weak"
  • "Sales team can't explain why we're different"
  • "Buyers see us as interchangeable"
  • "Should we reposition before we rebrand?"
  • "How do we test positioning claims?"

Context:

  • Competitive markets with similar offerings
  • Messaging that isn't converting
  • New product launches
  • Repositioning existing products
  • Sales team reports buyer confusion

Core Frameworks

1. One Word Can Change Everything (The "Autonomous" Problem)

The Pattern:

Early enterprise conversations for an autonomous AI product. Positioned as "autonomous AI agent."

Developers: "Cool, but scary." Managers: "Will this replace our team?" Deal progression: Slow. Lots of "we'll think about it."

The Change:

One word: "autonomous" → "AI teammate"

Same product. Same capabilities. Different framing.

Result:

Developers: "This helps me." Managers: "This makes my team more productive." Deal progression: Measurably faster.

Why This Matters:

Positioning isn't what you do. It's what you don't say.

We could've said "replaces developers" (technically true for some tasks). Would've killed every enterprise deal.

The Framework: Word Choice Shapes Buyer Psychology

Words that scare enterprises:

  • Autonomous (implies: no control, replacing humans)
  • Replaces (threatens: job security)
  • Fully automated (removes: human judgment)
  • AI-first (means: unclear, buzzword)

Words that convert:

  • Teammate (implies: collaboration, helping)
  • Augments (helps: makes humans better)
  • You stay in control (reassures: human oversight)
  • Handles repetitive work (specific: saves time)

How to Test Word Choice:

Don't guess. Test.

Test 1: Outbound Email A/B

  • Send 100 prospects Version A ("autonomous agent")
  • Send 100 prospects Version B ("AI teammate")
  • Measure: Reply rate, meeting booked rate
  • Signal strength: High (real buyer intent)

Read the full file on GitHub · 439 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 439 lines · 57 tokens per session scan A 332c1426936c

Subscribe to this mod's changes

gtm-positioning-strategy is a skill published in the GitHub repository boshi-xixixi/TraeSkill (262 stars, last pushed 4mo ago), licensed MIT. It adds 57 tokens to every session and 3,150 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.