analytics-attribution

A guide to marketing attribution, the process of estimating which campaigns or channels contributed to a result such as a sale or signup. It covers ways to organize and evaluate that evidence.

In plain words
What is it for?
It helps assess channels, define conversion tracking, set up campaign tags, compare attribution models, and plan tests of marketing impact.
Why use it?
It helps teams make budget decisions when different marketing systems claim credit for the same customer action.

Skill for Claude CodeCodex

Part of the everything-claude-marketing plugin — 15 skills, 22 commands, 18 agents, 2 hooks shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/analytics-attribution
Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill analytics-attribution
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code, Codex.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 15 skills, 22 commands, 18 agents, 2 hooks.

Per session 24 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,972 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00024 $0.01972
Opus 5 $0.00012 $0.00986
Sonnet 5 $0.00005 $0.00394
Haiku 4.5 $0.00002 $0.00197

Measured 2d ago against content hash a7ba7427d90f, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

analytics-attribution scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/analytics/analytics-attribution/SKILL.md · 174 lines

How it starts

The opening of the file, as written. The whole thing — 174 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Attribution Modeling

When to Activate

  • Allocating or reallocating marketing budget across channels
  • Evaluating which campaigns or channels drive conversions
  • Building or improving marketing measurement infrastructure
  • Assessing impact of iOS/privacy changes on tracking
  • Setting up UTM tracking and attribution tooling
  • Debating "what's working" with stakeholders who disagree
  • Running incrementality tests to validate attribution data

First Questions

  1. What is your current attribution model and tooling? (GA4, platform pixels, MTA vendor, MMM?)
  2. What does your conversion funnel look like? (Awareness -> consideration -> purchase -> retention)
  3. How long is your typical customer journey? (Same-day impulse vs. 90-day B2B sales cycle)
  4. What channels are you running? (Paid search, paid social, organic, email, direct, referral, affiliate)
  5. What is your primary conversion event? (Purchase, sign-up, demo request, app install)
  6. How much of your traffic is mobile vs. desktop? (Privacy impact assessment)
  7. Do you have a CRM or CDP connecting touchpoints to customers?

Core Attribution Models

Last-Click Attribution

  • How it works: 100% credit to the final touchpoint before conversion.
  • Best for: Direct-response campaigns, short purchase cycles, bottom-of-funnel optimization.
  • Limitation: Ignores all awareness and consideration touchpoints. Massively over-credits branded search and retargeting.
  • When to use: As a baseline only. Never as your sole model.

First-Click Attribution

  • How it works: 100% credit to the first touchpoint in the journey.
  • Best for: Understanding top-of-funnel channel effectiveness, awareness campaigns.
  • Limitation: Ignores everything that happens after initial discovery.
  • When to use: When evaluating demand generation and awareness investments.

Linear Attribution

  • How it works: Equal credit distributed across all touchpoints.
  • Best for: When you genuinely believe every touchpoint matters equally.
  • Limitation: Treats a random display impression the same as a high-intent search click.
  • When to use: Early-stage attribution when you lack data for more sophisticated models.

Read the full file on GitHub · 174 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 174 lines · 24 tokens per session scan A a7ba7427d90f

Subscribe to this mod's changes

analytics-attribution is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (5 stars, last pushed 5mo ago), licensed MIT. It adds 24 tokens to every session and 1,972 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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