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brand-architecture

brand-architecture is a skill for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 26 tokens per session (2,020 once invoked), scanned A, original, MIT.

A framework for deciding how multiple products or brands should relate to one another and to a parent company. It helps compare structures such as one shared brand, separate brands, or combinations of both.

In plain words
What is it for?
Use it when launching a product, integrating an acquisition, expanding into a market, simplifying a brand portfolio, or deciding how much each product should rely on the parent brand.
Why use it?
As organizations add products or acquire companies, customers may no longer understand which offerings belong together. A clear structure reduces confusion and guides naming and marketing decisions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

not rated 10repo +1 7mo ago A scan 26 tokens original MIT

Good fit Use it when launching a product, integrating an acquisition, expanding into a market, simplifying a brand portfolio, or deciding how much each product should rely on the parent brand.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/brand-architecture
View source ↗ brainbytes-dev/everything-claude-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill brand-architecture
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-architecture

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/brand-architecture/github.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/brand-architecture)
Your own site
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-architecture

Your own site · 80×15
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/brand-architecture"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/brand-architecture.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 26 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,020 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00026 $0.02020
Opus 5.5 $0.00010 $0.00808
Sonnet 5.5 $0.00005 $0.00404
Haiku 4.5 $0.00003 $0.00202

Measured 2mo ago against content hash fd86018d1dcb, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-architecture scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand/brand-architecture/SKILL.md · 236 lines

How it starts

The opening of the file, as written. The whole thing — 236 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Architecture

When to Activate

  • A company is launching a new product and needs to decide how it relates to the parent brand
  • An acquisition has added brands to the portfolio and integration decisions are needed
  • The current brand structure has become confusing to customers or internal teams
  • Expanding into a new market where the parent brand may help or hinder
  • Customers are confused about the relationship between products or brands
  • Consolidating or rationalizing a sprawling brand portfolio

First Questions

  1. How many distinct products, services, or brands do you have today?
  2. Do your customers buy across multiple products, or are they siloed?
  3. Does the parent brand add credibility to new offerings, or is it neutral/negative?
  4. How different are the audiences for each product or brand?
  5. What is the long-term portfolio strategy? (More products? Fewer? Acquisitions?)
  6. Do you sell through channels or partners who need to understand the brand structure?
  7. What is the marketing budget reality? (More brands = more cost to build awareness.)

Brand Architecture Models

1. Branded House

One master brand. All products live under it.

Structure: Parent Brand → Parent Product A, Parent Product B, Parent Product C

Examples:

  • Google → Google Maps, Google Drive, Google Photos
  • FedEx → FedEx Express, FedEx Ground, FedEx Freight
  • Virgin → Virgin Atlantic, Virgin Mobile, Virgin Active

When to use:

  • The parent brand is strong and has positive associations across all product categories
  • Products share the same audience or benefit from cross-selling
  • Marketing efficiency is a priority (one brand to build, not many)
  • Products share a common value proposition or experience standard

Advantages:

  • Marketing efficiency — every product builds the master brand
  • Cross-selling is natural — customers trust new offerings
  • Simpler brand management and lower creative costs

Risks:

  • A failure in one product damages the entire brand
  • Products with different audiences or price points can create confusion
  • Innovation can feel constrained by the master brand's identity

Read the full file on GitHub · 236 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 236 lines · 26 tokens per session scan A fd86018d1dcb

Subscribe to this mod's changes

brand-architecture is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 26 tokens to every session and 2,020 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Marketing and SEO
Related

brand-architecture compared with skills from other repositories

brand-architecture next to 6 skills from other repositories
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