brand-guidelines

brand-guidelines is a skill for Claude Code, Codex from brainbytes-dev/everything-claude-marketing. It costs 20 tokens per session (1,839 once invoked), scanned A, original, MIT.

A guide for creating and enforcing brand guidelines covering visual identity, messaging, and usage rules. Brand guidelines explain how a company should look and sound.

In plain words
What is it for?
It helps build or update a brand guide, define rules for assets and messages, and prepare guidance for teams, agencies, vendors, or partners.
Why use it?
It helps prevent inconsistent use of logos, colors, fonts, and copy as more people and partners produce materials.

Skill for Claude CodeCodex

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/brand-guidelines
Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill brand-guidelines
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code, Codex.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-guidelines

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/brand-guidelines.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/brand-guidelines)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/brand-guidelines"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/brand-guidelines.svg" alt="Measured on agentmods" height="20"></a>
Per session 20 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,839 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00020 $0.01839
Opus 5 $0.00010 $0.00920
Sonnet 5 $0.00004 $0.00368
Haiku 4.5 $0.00002 $0.00184

Measured 4d ago against content hash 5be6afdf7552, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

brand-guidelines scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand/brand-guidelines/SKILL.md · 204 lines

How it starts

The opening of the file, as written. The whole thing — 204 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Guidelines

When to Activate

  • Building brand guidelines from scratch for a new brand or startup
  • Updating outdated brand guidelines after a rebrand or evolution
  • Teams or agencies are misusing the brand (wrong colors, distorted logos, off-message copy)
  • Scaling the brand across new markets, products, or partners
  • Onboarding external vendors, freelancers, or co-branding partners
  • Preparing brand assets for licensing, franchising, or partnerships

First Questions

  1. Who will use these guidelines? (Internal teams, agencies, partners, franchisees?)
  2. What brand assets exist today? (Logo files, color codes, fonts, templates?)
  3. What are the most common brand misuses you see?
  4. How mature is your brand? (Startup finding its way vs established brand codifying rules?)
  5. What format should the guidelines live in? (PDF, web-based, Figma, Notion?)
  6. Do you need multi-language or multi-market variations?
  7. What level of brand flexibility do sub-teams need?

Brand Guidelines Document Structure

A complete brand guidelines document follows this hierarchy:

1. Brand Foundation

  • Brand story and origin
  • Mission, vision, and values
  • Brand positioning statement
  • Target audience overview
  • Brand personality and voice summary

2. Logo System

  • Primary logo (horizontal, stacked, icon-only)
  • Logo variations (full color, single color, reversed/white, black)
  • Clear space rules (minimum padding around the logo, usually measured in units of the logo's own proportions)
  • Minimum size requirements (print and digital)
  • Logo placement guidelines
  • Co-branding and lock-up rules
  • Logo misuse examples — show exactly what NOT to do:
    • Do not stretch or distort
    • Do not change colors
    • Do not add effects (shadows, gradients, outlines)
    • Do not rotate
    • Do not place on busy backgrounds without sufficient contrast
    • Do not rearrange elements
    • Do not use outdated versions

3. Color Palette

  • Primary colors (1-3 colors that define the brand)
  • Secondary colors (2-4 supporting colors)
  • Accent colors (for CTAs, highlights, alerts)
  • Neutral palette (backgrounds, text, borders)
  • For each color, provide: HEX, RGB, CMYK, Pantone, HSL
  • Color ratio guidance (e.g., 60% primary, 30% secondary, 10% accent)
  • Accessibility notes: contrast ratios for text on backgrounds (WCAG AA minimum)
  • Color usage rules: which colors pair, which never touch

Read the full file on GitHub · 204 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 204 lines · 20 tokens per session scan A 5be6afdf7552

Subscribe to this mod's changes

brand-guidelines is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (5 stars, last pushed 5mo ago), licensed MIT. It adds 20 tokens to every session and 1,839 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.