agentmods.dev

brand-voice

brand-voice is a skill for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 27 tokens per session (1,546 once invoked), scanned A, original, MIT.

A writing guide for defining a company's personality and adapting its tone across marketing channels.

In plain words
What is it for?
Use it to create brand-voice rules, review existing copy, guide new writers, and adapt communication for contexts such as support, celebrations, or crises.
Why use it?
It helps prevent different teams, writers, or channels from making the company sound inconsistent.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

not rated 10repo +1 7mo ago A scan 27 tokens original MIT

Good fit Use it to create brand-voice rules, review existing copy, guide new writers, and adapt communication for contexts such as support, celebrations, or crises.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/brand-voice
View source ↗ brainbytes-dev/everything-claude-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill brand-voice
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/brand-voice/github.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/brand-voice)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/brand-voice"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-voice

Your own site · 80×15
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/brand-voice"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 27 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,546 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00027 $0.01546
Opus 5.5 $0.00011 $0.00618
Sonnet 5.5 $0.00005 $0.00309
Haiku 4.5 $0.00003 $0.00155

Measured 2mo ago against content hash cfaa2feae59a, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand/brand-voice/SKILL.md · 152 lines

How it starts

The opening of the file, as written. The whole thing — 152 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Voice

When to Activate

  • A company needs to define its brand voice for the first time
  • Existing copy feels inconsistent across channels or teams
  • A rebrand or brand refresh is underway
  • New writers or agencies are being onboarded
  • The brand is expanding into new channels (podcast, TikTok, community)
  • Customer feedback suggests the brand "sounds different" in different places
  • A voice audit is requested

First Questions

  1. What three to five adjectives describe how you want your brand to sound?
  2. Who is your primary audience, and how do they speak among themselves?
  3. Which brands (in any industry) have a voice you admire, and why?
  4. What voice traits would be actively wrong for your brand?
  5. Are there specific contexts where your tone needs to shift (support, crisis, celebration)?
  6. How many people create content on behalf of the brand today?
  7. Do you have any existing voice documentation, even informal?

Core Concept: Voice vs Tone

Voice is your brand's personality. It stays consistent everywhere. Think of it as who you are.

Tone is the emotional inflection applied to that voice depending on context. Think of it as how you adapt to the room.

Analogy: A person's personality (voice) stays the same whether they are at a funeral or a birthday party, but their manner (tone) shifts appropriately.

Voice Attribute Framework

Define voice using three to five attribute pairs. Each pair names the trait and draws a boundary to prevent overextension.

Attribute But Not
Confident Arrogant
Friendly Flippant
Expert Jargon-heavy
Bold Reckless
Warm Saccharine

For each attribute, provide:

  1. Definition — one sentence explaining what this trait means for the brand.
  2. In practice — a concrete behavior (e.g., "We use first-person plural 'we' to sound inclusive").
  3. Boundary — where the trait crosses the line (e.g., "We never mock competitors by name").
  4. Before/After example — a real sentence rewritten to demonstrate the attribute.

Read the full file on GitHub · 152 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 152 lines · 27 tokens per session scan A cfaa2feae59a

Subscribe to this mod's changes

brand-voice is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 27 tokens to every session and 1,546 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Marketing and SEOWriting and docs
Related

brand-voice compared with skills from other repositories

brand-voice next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
brand-voicebrainbytes-dev/everything-claude-marketingSkill107mo agoMITA27Claude Code
imagegenopenai/codexSkill133kyesterdayApache-2.0A113Codex
playwright-climicrosoft/playwrightSkill99kyesterdayApache-2.0A19Claude Code
local-ai-agentsmicrosoft/ai-agents-for-beginnersSkill79k4d agoMITA200Claude Code, Codex
systematic-debuggingobra/superpowersSkill313k3d agoMITA21Claude Code
next-cache-components-adoptionvercel/next.jsSkill143kyesterdayMITA95Claude Code
next-partial-prefetching-adoptionvercel/next.jsSkill143kyesterdayMITA103Claude Code