cohort-analysis

cohort-analysis is a skill for Claude Code, Codex from brainbytes-dev/everything-claude-marketing. It costs 33 tokens per session (3,009 once invoked), scanned A, original, MIT.

A method for grouping customers by a shared starting event, such as signup or first purchase, and tracking their behavior over time. It helps show retention, drop-off, and customer lifetime value (the revenue a customer may generate over their relationship with a business).

In plain words
What is it for?
Use it to compare acquisition channels, measure onboarding changes, study retention, estimate lifetime value, and identify behavior-based customer groups.
Why use it?
It separates changes in customer behavior from changes in the mix of customers acquired, making trends easier to understand.

Skill for Claude CodeCodex

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/cohort-analysis
Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill cohort-analysis
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code, Codex.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cohort-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/cohort-analysis.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/cohort-analysis)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/cohort-analysis"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/cohort-analysis.svg" alt="Measured on agentmods" height="20"></a>
Per session 33 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,009 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00033 $0.03009
Opus 5 $0.00016 $0.01504
Sonnet 5 $0.00007 $0.00602
Haiku 4.5 $0.00003 $0.00301

Measured 4d ago against content hash 3e1c27d913c7, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

cohort-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/analytics/cohort-analysis/SKILL.md · 273 lines

How it starts

The opening of the file, as written. The whole thing — 273 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Cohort Analysis for Marketing

When to Activate

  • Analyzing customer retention rates and identifying drop-off points
  • Estimating customer lifetime value (LTV) for budget planning
  • Comparing the quality of customers acquired from different channels or campaigns
  • Understanding how product changes affect user behavior over time
  • Evaluating the impact of onboarding improvements
  • Segmenting users by behavior to personalize marketing
  • Presenting retention or LTV data to executives or investors

First Questions

  1. What type of cohort analysis do you need? (Acquisition, behavioral, segment-based)
  2. What is the key event you're tracking? (Purchase, login, feature usage, subscription renewal)
  3. What time granularity makes sense? (Daily, weekly, monthly cohorts)
  4. How far back does your data go? (Need at least 3-6 months for meaningful patterns)
  5. What tool or data source will you use? (SQL database, analytics platform, spreadsheet)
  6. What action do you want to take based on the results? (Improve retention, estimate LTV, evaluate channels)

Cohort Types

Acquisition Cohorts

Group users by when they signed up or made their first purchase.

  • Use case: "How do January sign-ups retain compared to February sign-ups?"
  • Best for: Tracking retention over time, measuring impact of product/onboarding changes, LTV estimation.
  • Time basis: Sign-up date, first purchase date, install date.

Behavioral Cohorts

Group users by actions they took (regardless of when they signed up).

  • Use case: "Do users who complete onboarding retain better than those who don't?"
  • Best for: Identifying activation milestones, proving the value of specific features, informing product development.
  • Action basis: Completed onboarding, used feature X, invited a teammate, made a second purchase.

Segment Cohorts

Group users by shared characteristics.

  • Use case: "Do enterprise customers retain differently from SMB customers?"
  • Best for: Channel comparison, persona validation, pricing tier analysis.
  • Segment basis: Acquisition channel, plan type, company size, geography, persona.

Read the full file on GitHub · 273 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 273 lines · 33 tokens per session scan A 3e1c27d913c7

Subscribe to this mod's changes

cohort-analysis is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (5 stars, last pushed 5mo ago), licensed MIT. It adds 33 tokens to every session and 3,009 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

systematic-debugging

Use when encountering any bug, test failure, or unexpected behavior, before proposing fixes.

obra/superpowers · 21 tokens

brainstorming

You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.

obra/superpowers · 37 tokens

auto-perf-optimize

Run agent-driven VS Code performance or memory investigations. Use when asked to launch Code OSS, automate a VS Code scenario, run the Chat memory smoke runner, capture renderer heap snapshots, take workflow screenshots, compare run summaries, or drive a repeatable scenario before heap-snapshot analysis.

microsoft/vscode · 62 tokens

chat-perf

Run chat perf benchmarks and memory leak checks against the local dev build or any published VS Code version. Use when investigating chat rendering regressions, validating perf-sensitive changes to chat UI, or checking for memory leaks in the chat response pipeline.

microsoft/vscode · 51 tokens

chat-pet-sprite-creation

Use when creating or changing VS Code chat pet sprite art, sprite sheets, state animations, eye treatments, Stable/Insiders variants, or pet transitions under src/vs/workbench/contrib/chat/browser/widget/media/chatPet.

microsoft/vscode · 53 tokens

cpu-profile-analysis

Analyze V8/Chrome CPU profiles (.cpuprofile) and DevTools trace files (Trace-.json). Use when: profiling performance, investigating slow functions, comparing code paths, finding bottlenecks, analyzing timeToRequest, understanding call trees from sampling profiler data, analyzing layout/paint/rendering, investigating…

microsoft/vscode · 71 tokens