copywriting-frameworks

copywriting-frameworks is a skill for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 37 tokens per session (2,501 once invoked), scanned A, original, MIT.

A guide to common structures for persuasive marketing writing, including AIDA, PAS, BAB, 4Ps, and StoryBrand. These are step-by-step ways to organize a message around a reader's problem, desire, and next action.

In plain words
What is it for?
Use it to structure emails, ads, landing pages, social posts, video scripts, sales pages, and other marketing messages.
Why use it?
It helps turn scattered product information into a message suited to the audience, medium, goal, and level of familiarity.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

Good fit Use it to structure emails, ads, landing pages, social posts, video scripts, sales pages, and other marketing messages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/copywriting-frameworks
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill copywriting-frameworks
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

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README.md
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Your own site
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

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Per session 37 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,501 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00037 $0.02501
Opus 5.5 $0.00015 $0.01000
Sonnet 5.5 $0.00007 $0.00500
Haiku 4.5 $0.00004 $0.00250

Measured 2mo ago against content hash 8352000dec1f, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

copywriting-frameworks scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/copy/copywriting-frameworks/SKILL.md · 214 lines

How it starts

The opening of the file, as written. The whole thing — 214 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting Frameworks

When to Activate

Use this skill whenever you need to structure persuasive marketing copy: emails, landing pages, ads, social posts, video scripts, sales pages, or any content that must move the reader toward an action. If the user asks you to "write copy," "create a marketing message," or "make this more persuasive," start here.

First Questions

Before selecting a framework, clarify:

  1. What is the goal? (awareness, lead capture, sale, upsell, re-engagement)
  2. Who is the audience? (cold, warm, hot — awareness level matters)
  3. What is the medium? (email, ad, landing page, social post, video script)
  4. What is the offer? (free resource, trial, purchase, consultation)
  5. How aware is the reader? (unaware, problem-aware, solution-aware, product-aware, most-aware)

Framework Selection Guide

Framework Best For Audience Awareness Typical Length
AIDA Landing pages, emails, ads Problem-aware to solution-aware Medium
PAS Short-form ads, emails, social Problem-aware Short to medium
BAB Case studies, testimonials, transformation stories Problem-aware to solution-aware Medium
4Ps Direct response, sales pages Solution-aware to product-aware Medium to long
StoryBrand SB7 Brand messaging, websites, long-form Any Long
PASTOR Sales pages, webinar pitches, email sequences Problem-aware to solution-aware Long

Framework 1: AIDA (Attention, Interest, Desire, Action)

The classic direct-response framework. Works nearly everywhere.

Structure

  • Attention: Stop the scroll. Use a bold claim, surprising stat, or provocative question.
  • Interest: Build curiosity. Share relevant information that connects to the reader's world.
  • Desire: Make them want it. Paint the outcome, show proof, trigger emotion.
  • Action: Tell them exactly what to do next. Clear, specific, urgent.

Full Example (SaaS Email)

Read the full file on GitHub · 214 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 214 lines · 37 tokens per session scan A 8352000dec1f

Subscribe to this mod's changes

copywriting-frameworks is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 37 tokens to every session and 2,501 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

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copywriting-frameworks next to 6 skills from other repositories
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