cro-frameworks

cro-frameworks is a skill for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 35 tokens per session (3,538 once invoked), scanned A, original, MIT.

A guide to conversion rate optimization, the practice of improving the share of visitors who take a desired action. It uses structured methods for reviewing pages, flows, and funnels.

In plain words
What is it for?
Use it to audit conversion problems, plan experiments such as A/B tests, evaluate pages, and organize an ongoing optimization program.
Why use it?
It helps replace guesswork with research, measurable hypotheses, and a prioritized list of improvements.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

Good fit Use it to audit conversion problems, plan experiments such as A/B tests, evaluate pages, and organize an ongoing optimization program.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/cro-frameworks
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill cro-frameworks
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cro-frameworks

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/cro-frameworks/github.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/cro-frameworks)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/cro-frameworks"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/cro-frameworks/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for cro-frameworks

Your own site · 80×15
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/cro-frameworks"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/cro-frameworks.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 35 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,538 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00035 $0.03538
Opus 5.5 $0.00014 $0.01415
Sonnet 5.5 $0.00007 $0.00708
Haiku 4.5 $0.00003 $0.00354

Measured 2mo ago against content hash fcbbc18adbd8, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

cro-frameworks scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/cro/cro-frameworks/SKILL.md · 364 lines

How it starts

The opening of the file, as written. The whole thing — 364 lines — stays where its author put it; the contents beside it link to each section on GitHub.

CRO Frameworks

When to Activate

Use this skill when starting a conversion rate optimization program, conducting a heuristic evaluation of a page or flow, prioritizing a backlog of optimization ideas, setting up a CRO testing process, auditing an existing page for conversion issues, or when asked to "improve conversion rates" or "run a CRO audit." This skill provides the strategic frameworks — pair it with landing-page-optimization and funnel-design for tactical execution.

First Questions

Before applying any CRO framework, clarify:

  1. What is being optimized? (specific page, flow, funnel, or entire site)
  2. What is the current conversion rate and what data exists? (analytics, heatmaps, session recordings)
  3. What is the traffic volume? (determines whether A/B testing is statistically viable)
  4. What tools are available? (analytics, heatmaps, A/B testing, session recording, surveys)
  5. Has any optimization been done before? (past tests, learnings, existing hypotheses)
  6. What is the business impact of a 1% conversion improvement? (ties CRO to revenue)

Core CRO Principle

Conversion is not a design problem, a copy problem, or a technical problem. It is a research problem. The best CRO programs are driven by systematic research that identifies what is preventing conversion, then uses structured experiments to remove those barriers. Guessing what to test is the most common CRO mistake.


Framework 1: LIFT Model (WiderFunnel)

The LIFT model evaluates six conversion factors that either help or hinder conversion.

The Six Factors

Value Proposition (the vehicle) The core driver of conversion. If the perceived value of converting doesn't exceed the perceived cost, nothing else matters.

  • Is the value proposition clear within 5 seconds?
  • Is it specific and quantified?
  • Is it differentiated from alternatives?
  • Does it match the visitor's awareness level?

Relevance (conversion driver) How well the page matches the visitor's intent and expectations.

  • Does the content match the traffic source (message match)?
  • Is the language appropriate for the audience?
  • Are the examples and proof relevant to this segment?

Read the full file on GitHub · 364 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 364 lines · 35 tokens per session scan A fcbbc18adbd8

Subscribe to this mod's changes

cro-frameworks is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 35 tokens to every session and 3,538 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

cro-frameworks compared with skills from other repositories

cro-frameworks next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
cro-frameworksbrainbytes-dev/everything-claude-marketingSkill107mo agoMITA35Claude Code
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playwright-climicrosoft/playwrightSkill99kyesterdayApache-2.0A19Claude Code
local-ai-agentsmicrosoft/ai-agents-for-beginnersSkill79k4d agoMITA200Claude Code, Codex
systematic-debuggingobra/superpowersSkill313k3d agoMITA21Claude Code
next-cache-components-adoptionvercel/next.jsSkill143kyesterdayMITA95Claude Code
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