email-deliverability

email-deliverability is a skill for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 27 tokens per session (2,749 once invoked), scanned A, original, MIT.

A guide to email deliverability, which is the work of helping legitimate emails reach the inbox instead of spam folders.

In plain words
What is it for?
Use it to configure SPF, DKIM, and DMARC, clean lists, prepare a new sending domain or IP, and plan re-engagement campaigns.
Why use it?
It helps diagnose poor inbox placement caused by sender reputation, unauthorised sending, or an unclean email list.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

Good fit Use it to configure SPF, DKIM, and DMARC, clean lists, prepare a new sending domain or IP, and plan re-engagement campaigns.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/email-deliverability
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill email-deliverability
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for email-deliverability

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/email-deliverability/github.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/email-deliverability)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/email-deliverability"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/email-deliverability/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for email-deliverability

Your own site · 80×15
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/email-deliverability"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/email-deliverability.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 27 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,749 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00027 $0.02749
Opus 5.5 $0.00011 $0.01100
Sonnet 5.5 $0.00005 $0.00550
Haiku 4.5 $0.00003 $0.00275

Measured 2mo ago against content hash 05f95f446456, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

email-deliverability scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/email/email-deliverability/SKILL.md · 283 lines

How it starts

The opening of the file, as written. The whole thing — 283 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Email Deliverability

When to Activate

Use this skill when:

  • Setting up email infrastructure for a new domain or sender
  • Diagnosing deliverability problems (emails going to spam)
  • Warming a new IP or domain
  • Cleaning an email list
  • Setting up SPF, DKIM, and DMARC
  • Improving inbox placement rates
  • Planning a re-permission or re-engagement campaign

First Questions

Before optimizing deliverability, clarify:

  1. What email sending platform is being used? (ESP or self-hosted)
  2. Is this a shared IP or dedicated IP?
  3. What is the current sending volume? (Daily/weekly/monthly)
  4. What are current open rates and bounce rates?
  5. Has there been a recent deliverability drop? (When did it start?)
  6. Is the sending domain properly authenticated? (SPF, DKIM, DMARC)
  7. How was the email list built? (Organic, purchased, scraped — critical question)
  8. When was the last list cleaning?

Core Rules

  1. Deliverability is earned, not bought. No tool or trick replaces genuine engagement signals.
  2. Authentication is table stakes. SPF, DKIM, and DMARC must be configured correctly before anything else matters.
  3. List quality is deliverability quality. A clean, engaged list delivers. A dirty list destroys sender reputation.
  4. Never buy or rent email lists. This is the single fastest way to destroy deliverability.
  5. Engagement drives placement. ISPs watch how recipients interact with your email. High engagement = inbox. Low engagement = spam.
  6. Reputation is per domain AND per IP. Both matter, but domain reputation is increasingly dominant.
  7. Monitor proactively. Don't wait for problems — monitor deliverability metrics weekly.

Email Authentication Setup

SPF (Sender Policy Framework)

SPF tells receiving mail servers which IPs are authorized to send email on behalf of your domain.

Setup:

  1. Identify all services that send email from your domain (ESP, transactional email, CRM, etc.)
  2. Create a TXT record in your DNS:
    v=spf1 include:_spf.google.com include:sendgrid.net include:mailchimp.com ~all
    
  3. Include ALL authorized senders
  4. Use ~all (soft fail) or -all (hard fail — stricter)
  5. Maximum 10 DNS lookups — consolidate if needed

Read the full file on GitHub · 283 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 283 lines · 27 tokens per session scan A 05f95f446456

Subscribe to this mod's changes

email-deliverability is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 27 tokens to every session and 2,749 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

email-deliverability compared with skills from other repositories

email-deliverability next to 6 skills from other repositories
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