Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add brainbytes-dev/everything-claude-marketing --skill google-adsgit clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketingWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/google-ads)<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/google-ads"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/google-ads/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/google-ads"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/google-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00036 | $0.03102 |
| Opus 5.5 | $0.00014 | $0.01241 |
| Sonnet 5.5 | $0.00007 | $0.00620 |
| Haiku 4.5 | $0.00004 | $0.00310 |
Grade A, and why
google-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 282 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Google Ads Strategy
When to Activate
Use this skill when:
- Setting up a new Google Ads account or campaign
- Choosing campaign types and structures
- Writing ad copy (RSAs, headlines, descriptions)
- Optimizing keyword strategy and match types
- Setting bidding strategies and budgets
- Improving Quality Score
- Setting up Performance Max or Shopping campaigns
- Troubleshooting underperforming campaigns
First Questions
Before building Google Ads campaigns, clarify:
- What is the business goal? (Leads, sales, traffic, brand awareness)
- What is the monthly budget? (Determines viable campaign types and keyword competitiveness)
- What is the target CPA or ROAS? (Profitability benchmarks)
- Who is the target audience? (Demographics, intent, geography)
- What is the product/service and its unique selling proposition?
- Is conversion tracking properly set up? (Google Tag, GA4, offline conversions)
- What competitors are advertising on the same keywords?
- Is this a new account or existing? (Historical data affects strategy)
Core Rules
- Conversion tracking before campaigns. Never spend money without accurate conversion tracking. This is non-negotiable.
- Start with Search. Expand to other types. Search captures existing demand. Other campaign types generate demand.
- Match type strategy beats keyword volume. A tight keyword strategy with the right match types outperforms thousands of broad keywords.
- Quality Score is a tax or a discount. High Quality Score = lower CPC. Low Quality Score = higher CPC for the same position.
- Negative keywords are as important as positive keywords. What you exclude determines ROI as much as what you target.
- Let smart bidding work — but set it up right. Automated bidding needs 30+ conversions per month per campaign to optimize effectively.
- Test ad copy continuously. Ad fatigue is real. Refresh creatives every 4-6 weeks.
- Structure determines success. Campaign and ad group structure is the foundation everything else builds on.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 2mo ago First seen · 282 lines · 36 tokens per session scan A d728cabbec22
google-ads is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 36 tokens to every session and 3,102 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
google-ads compared with skills from other repositories
| Mod | Type | Stars | Last push | Licence | Scan | Tokens | Works with |
|---|---|---|---|---|---|---|---|
| google-adsbrainbytes-dev/everything-claude-marketing | Skill | 10 | 7mo ago | MIT | A | 36 | Claude Code |
| imagegenopenai/codex | Skill | 133k | yesterday | Apache-2.0 | A | 113 | Codex |
| playwright-climicrosoft/playwright | Skill | 99k | yesterday | Apache-2.0 | A | 19 | Claude Code |
| local-ai-agentsmicrosoft/ai-agents-for-beginners | Skill | 79k | 4d ago | MIT | A | 200 | Claude Code, Codex |
| systematic-debuggingobra/superpowers | Skill | 313k | 3d ago | MIT | A | 21 | Claude Code |
| next-cache-components-adoptionvercel/next.js | Skill | 143k | yesterday | MIT | A | 95 | Claude Code |
| next-partial-prefetching-adoptionvercel/next.js | Skill | 143k | yesterday | MIT | A | 103 | Claude Code |