launch-playbook

launch-playbook is a skill for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 34 tokens per session (3,696 once invoked), scanned A, original, MIT.

A step-by-step plan for coordinating a product launch before launch day, during the release, and afterward.

In plain words
What is it for?
Use it to plan beta access, press preparation, launch-day activities, post-launch promotion, go/no-go decisions, rollbacks, and launch reviews.
Why use it?
It helps teams organise launch work, responsibilities, timing, readiness checks, communication, and follow-up measurement.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

Good fit Use it to plan beta access, press preparation, launch-day activities, post-launch promotion, go/no-go decisions, rollbacks, and launch reviews.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/launch-playbook
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill launch-playbook
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for launch-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/launch-playbook/github.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/launch-playbook)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/launch-playbook"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/launch-playbook/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for launch-playbook

Your own site · 80×15
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/launch-playbook"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/launch-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 34 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,696 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00034 $0.03696
Opus 5.5 $0.00014 $0.01478
Sonnet 5.5 $0.00007 $0.00739
Haiku 4.5 $0.00003 $0.00370

Measured 2mo ago against content hash 7f4c44e50de3, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

launch-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/product-marketing/launch-playbook/SKILL.md · 468 lines

How it starts

The opening of the file, as written. The whole thing — 468 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch Playbook

When to Activate

  • You have a GTM strategy and now need the tactical execution plan
  • Launch day is approaching and you need an hour-by-hour playbook
  • Managing the cross-functional coordination of a product launch
  • Planning pre-launch activities (beta, early access, press prep)
  • Orchestrating post-launch amplification and measurement
  • Running a launch retrospective to improve future launches

First Questions

  1. What is the launch tier? (T1 major, T2 moderate, T3 minor — see go-to-market skill)
  2. What is the launch date and is it firm or flexible?
  3. Is there a press embargo or exclusive arrangement?
  4. Is there a beta or early access program running pre-launch?
  5. What channels will be activated on launch day?
  6. Who is the launch owner responsible for cross-functional coordination?
  7. What is the go/no-go criteria? (What must be true for launch to proceed?)
  8. What is the rollback plan if something goes wrong?

Pre-Launch Phase (T-30 to T-0)

T-30 to T-21: Foundation

Product Readiness

  • Feature complete and in QA
  • Critical bugs resolved, known issues documented
  • Performance and load testing completed
  • Rollback plan documented and tested

Messaging and Positioning

  • Positioning finalized (use product-positioning skill)
  • Key messages documented (3-5 messages with supporting proof points)
  • Messaging tested with internal stakeholders and 3-5 external customers
  • Competitive positioning updated

Beta / Early Access Program

  • Beta cohort identified (15-30 users for meaningful feedback)
  • Beta onboarding materials prepared
  • Feedback collection mechanism in place (surveys, interviews, in-app feedback)
  • Beta success criteria defined (activation rate, NPS, feature usage)
  • Beta user NDA or communication guidelines (if pre-public launch)

T-21 to T-14: Content Creation

Written Content

  • Blog post drafted and reviewed
  • Landing page copy written and designed
  • Customer email copy drafted (segment by: all customers, relevant segment, beta participants)
  • Internal announcement drafted
  • Help documentation written
  • FAQ document prepared
  • Case study or customer quote secured (from beta participants)

Read the full file on GitHub · 468 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 468 lines · 34 tokens per session scan A 7f4c44e50de3

Subscribe to this mod's changes

launch-playbook is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 34 tokens to every session and 3,696 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

launch-playbook compared with skills from other repositories

launch-playbook next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
launch-playbookbrainbytes-dev/everything-claude-marketingSkill107mo agoMITA34Claude Code
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