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media-pitching

media-pitching is a skill for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 24 tokens per session (2,919 once invoked), scanned A, original, MIT.

A guide for writing pitches to journalists and editors, asking them to cover a story or include expert commentary.

In plain words
What is it for?
Use it to pitch launches, funding rounds, company milestones, industry commentary, or campaign stories and to build media relationships.
Why use it?
It helps match a story to relevant journalists and explain why their readers would care.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

not rated 10repo +1 7mo ago A scan 24 tokens original MIT

Good fit Use it to pitch launches, funding rounds, company milestones, industry commentary, or campaign stories and to build media relationships.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/media-pitching
View source ↗ brainbytes-dev/everything-claude-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill media-pitching
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for media-pitching

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/media-pitching/github.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/media-pitching)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/media-pitching"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/media-pitching/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for media-pitching

Your own site · 80×15
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/media-pitching"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/media-pitching.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 24 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,919 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00024 $0.02919
Opus 5.5 $0.00010 $0.01168
Sonnet 5.5 $0.00005 $0.00584
Haiku 4.5 $0.00002 $0.00292

Measured 2mo ago against content hash 43032fcbdfd2, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

media-pitching scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pr/media-pitching/SKILL.md · 316 lines

How it starts

The opening of the file, as written. The whole thing — 316 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Media Pitching

When to Activate

  • Pitching a story or announcement to journalists for press coverage
  • Building media relationships for ongoing PR strategy
  • Securing coverage for a product launch, funding round, or company milestone
  • Offering expert commentary on industry trends or news
  • Responding to journalist queries (HARO, Qwoted, Source of Sources)
  • Planning a PR outreach strategy for a campaign or quarter

First Questions

  1. What is the story you're pitching? (Not "we launched X" — what's the story?)
  2. Why would a journalist's audience care about this?
  3. Which publications and journalists cover this topic?
  4. What is the news hook or timely angle?
  5. Do you have exclusive data, access, or a unique perspective to offer?
  6. What is the desired coverage outcome? (Feature story, mention, quote, review)
  7. What assets can you provide? (Data, visuals, expert access, customer stories)

Journalist Research

Finding the Right Journalists

  • Beat matching: Find journalists who cover your specific topic, not just the publication.
  • Recent coverage: Read their last 10-20 articles. Understand what they care about.
  • Social media: Follow them on X/Twitter. See what they share and comment on.
  • Tools: Muck Rack, Cision, Just Reach Out, or manual research via publication websites.

Building a Target Media List

For each pitch, build a tiered list:

Tier 1 (3-5 journalists): Top-choice outlets. Most relevant beat. Highest potential impact. These get the most personalized pitches.

Tier 2 (10-15 journalists): Relevant beat coverage. Good publications. Personalized but templated pitches.

Tier 3 (20-30 journalists): Broader coverage. Industry publications, blogs, newsletters. More templated pitches.

Media List Essentials

For each journalist, track:

  • Name, publication, beat/focus area
  • Email address (use Hunter.io, Muck Rack, or publication contact pages)
  • Recent articles relevant to your pitch
  • Social media handles
  • Notes on preferences (email-only? DM-friendly? Hates phone calls?)
  • History of your interactions with them

Read the full file on GitHub · 316 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 316 lines · 24 tokens per session scan A 43032fcbdfd2

Subscribe to this mod's changes

media-pitching is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 24 tokens to every session and 2,919 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Marketing and SEOWriting and docs
Related

media-pitching compared with skills from other repositories

media-pitching next to 6 skills from other repositories
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media-pitchingbrainbytes-dev/everything-claude-marketingSkill107mo agoMITA24Claude Code
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