meta-ads

meta-ads is a skill for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 30 tokens per session (3,366 once invoked), scanned A, original, MIT.

A strategy guide for advertising on Meta platforms such as Facebook and Instagram, covering audiences, ad formats, copy, and campaign goals.

In plain words
What is it for?
Use it to plan or improve campaigns for sales, leads, website visits, app installs, or awareness on Facebook and Instagram.
Why use it?
It helps structure campaigns, choose audiences, prepare creative, measure results, and diagnose underperforming ads.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

Good fit Use it to plan or improve campaigns for sales, leads, website visits, app installs, or awareness on Facebook and Instagram.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/meta-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill meta-ads
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for meta-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/meta-ads/github.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/meta-ads)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/meta-ads"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/meta-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for meta-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/meta-ads"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/meta-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 30 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,366 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00030 $0.03366
Opus 5.5 $0.00012 $0.01346
Sonnet 5.5 $0.00006 $0.00673
Haiku 4.5 $0.00003 $0.00337

Measured 2mo ago against content hash 2c1bb24f6398, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

meta-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/paid-ads/meta-ads/SKILL.md · 322 lines

How it starts

The opening of the file, as written. The whole thing — 322 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Meta Ads Strategy

When to Activate

Use this skill when:

  • Setting up Facebook or Instagram ad campaigns
  • Choosing campaign structures and objectives
  • Building audiences (custom, lookalike, interest-based, broad)
  • Creating ad creative (image, video, carousel, collection)
  • Writing ad copy for Meta platforms
  • Scaling campaigns that are performing well
  • Troubleshooting underperforming Meta campaigns

First Questions

Before building Meta campaigns, clarify:

  1. What is the business objective? (Sales, leads, traffic, app installs, awareness)
  2. What is the monthly ad budget? (Determines audience size and testing capacity)
  3. What is the target CPA or ROAS?
  4. Is the Meta Pixel and Conversions API (CAPI) properly configured?
  5. Who is the target customer? (Demographics, interests, behaviors, pain points)
  6. What creative assets are available? (Images, videos, UGC, testimonials)
  7. What is the offer? (Product, lead magnet, free trial, discount, content)
  8. Is this a new ad account or established? (Matters for audience data and pixel maturity)

Core Rules

  1. Creative is the new targeting. With audience targeting becoming broader, your ad creative does the targeting. Make creative for specific audiences.
  2. Pixel and CAPI first. Accurate data = accurate optimization. Set up both server-side and browser-side tracking.
  3. Test creative, not audiences. In the Advantage+ era, spend 80% of testing budget on creative, 20% on audience variations.
  4. Broad audiences often beat narrow ones. Meta's AI has gotten better at finding buyers. Let it work with fewer constraints.
  5. Video outperforms static in most cases. But test — some products and audiences prefer static image or carousel.
  6. The first 3 seconds of video are everything. If the hook fails, the ad fails.
  7. Don't judge ads too quickly. Allow at least 3-5 days and 50+ results per ad set before making changes.
  8. Consolidate campaigns. Fewer campaigns with more budget each outperform many small campaigns with thin budgets.

Read the full file on GitHub · 322 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 322 lines · 30 tokens per session scan A 2c1bb24f6398

Subscribe to this mod's changes

meta-ads is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 30 tokens to every session and 3,366 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

meta-ads compared with skills from other repositories

meta-ads next to 6 skills from other repositories
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meta-adsbrainbytes-dev/everything-claude-marketingSkill107mo agoMITA30Claude Code
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