press-releases

press-releases is a skill for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 25 tokens per session (2,391 once invoked), scanned A, original, MIT.

A writing guide for creating press releases, which are formal announcements sent to news organisations about company events or milestones.

In plain words
What is it for?
Use it to announce launches, funding, partnerships, executive hires, research, events, or other company milestones.
Why use it?
It helps turn company news into a clear announcement and check whether the story matters to people outside the company.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

Good fit Use it to announce launches, funding, partnerships, executive hires, research, events, or other company milestones.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/press-releases
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill press-releases
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for press-releases

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/press-releases/github.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/press-releases)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/press-releases"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/press-releases/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for press-releases

Your own site · 80×15
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/press-releases"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/press-releases.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 25 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,391 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00025 $0.02391
Opus 5.5 $0.00010 $0.00956
Sonnet 5.5 $0.00005 $0.00478
Haiku 4.5 $0.00003 $0.00239

Measured 2mo ago against content hash 32828b1e0c94, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

press-releases scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pr/press-releases/SKILL.md · 235 lines

How it starts

The opening of the file, as written. The whole thing — 235 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Press Release Writing

When to Activate

  • Announcing a product launch or major feature release
  • Sharing a funding round or financial milestone
  • Announcing a partnership or acquisition
  • Introducing a new executive hire
  • Releasing original research or survey data
  • Announcing an event, conference, or community milestone
  • Responding to an industry development with a company perspective

First Questions

  1. What is the news? (One sentence, plain language)
  2. Why does anyone outside your company care? (The "so what?" test)
  3. Who is the target audience for this announcement? (Customers, investors, industry, general public)
  4. What is the desired outcome? (Media coverage, customer awareness, investor confidence, hiring signal)
  5. What is the timing? (Is there a specific date this must go out? Embargoed?)
  6. Who is the spokesperson and what quote should they provide?
  7. What supporting evidence or data can you include? (Numbers, stats, customer testimonials)

Newsworthy Angle Identification

Not everything deserves a press release. Before writing, pass the newsworthiness test.

The Newsworthiness Checklist

Your announcement should satisfy at least 2 of these:

  • Timeliness: Is this happening now? Is it connected to a current trend or event?
  • Significance: Does this affect a large number of people or a significant amount of money?
  • Proximity: Is this relevant to a specific geographic or industry community?
  • Prominence: Does this involve well-known people, companies, or brands?
  • Novelty: Is this genuinely new, first-of-its-kind, or surprising?
  • Conflict/Tension: Does this challenge conventional wisdom or pit ideas against each other?
  • Human Interest: Is there a compelling human story behind the announcement?

If It's Not Newsworthy

  • Don't write a press release. Use a blog post, social announcement, or email instead.
  • Minor feature updates, small hires, minor partnerships — these are blog post territory.
  • Sending non-newsworthy press releases damages your credibility with journalists.

Read the full file on GitHub · 235 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 235 lines · 25 tokens per session scan A 32828b1e0c94

Subscribe to this mod's changes

press-releases is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 25 tokens to every session and 2,391 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

press-releases compared with skills from other repositories

press-releases next to 6 skills from other repositories
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