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retargeting

retargeting is a skill for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 27 tokens per session (3,495 once invoked), scanned A, original, MIT.

A planning guide for retargeting, showing ads to people who have already visited a website or interacted with a business.

In plain words
What is it for?
Use it to plan remarketing campaigns, sequential ads, e-commerce product reminders, abandoned-cart recovery, and cross-platform follow-up.
Why use it?
It helps divide audiences by behaviour, choose appropriate follow-up messages, and avoid showing the same ad too often.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

not rated 10repo +1 7mo ago A scan 27 tokens original MIT

Good fit Use it to plan remarketing campaigns, sequential ads, e-commerce product reminders, abandoned-cart recovery, and cross-platform follow-up.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/retargeting
View source ↗ brainbytes-dev/everything-claude-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill retargeting
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for retargeting

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/retargeting/github.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/retargeting)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/retargeting"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/retargeting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for retargeting

Your own site · 80×15
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/retargeting"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/retargeting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 27 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,495 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00027 $0.03495
Opus 5.5 $0.00011 $0.01398
Sonnet 5.5 $0.00005 $0.00699
Haiku 4.5 $0.00003 $0.00349

Measured 2mo ago against content hash 1abf7ee9250a, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

retargeting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/paid-ads/retargeting/SKILL.md · 340 lines

How it starts

The opening of the file, as written. The whole thing — 340 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Retargeting Strategy

When to Activate

Use this skill when:

  • Building remarketing campaigns across any ad platform
  • Segmenting retargeting audiences by behavior and intent
  • Designing sequential retargeting (story-based ad journeys)
  • Setting up dynamic retargeting for e-commerce
  • Determining frequency caps and retargeting windows
  • Planning cross-platform retargeting strategies
  • Recovering abandoned carts or incomplete signups

First Questions

Before building retargeting campaigns, clarify:

  1. What tracking is in place? (Pixels, CAPI, tag manager, cookie consent)
  2. What is the monthly website traffic? (Determines retargeting audience size)
  3. What is the conversion funnel? (What pages/actions define intent levels?)
  4. What platforms will retargeting run on? (Meta, Google, LinkedIn, programmatic)
  5. What is the product consideration cycle? (Hours, days, weeks, months)
  6. Is this B2B or B2C? (Affects window lengths and messaging)
  7. What creative assets are available for retargeting ads?
  8. Is there a product catalog for dynamic retargeting?

Core Rules

  1. Retargeting is not stalking. Just because someone visited your site doesn't mean they want to see your ad 50 times. Respect frequency limits.
  2. Segment by intent, not just visit. Someone who visited your pricing page has different intent than someone who read a blog post. Treat them differently.
  3. Recency matters enormously. Someone who visited yesterday is 10x more likely to convert than someone who visited 30 days ago.
  4. Exclusions are as important as inclusions. Always exclude people who already converted. Never waste budget retargeting customers for the product they already bought.
  5. Sequential messaging beats repetitive messaging. Tell a story across ads instead of showing the same ad repeatedly.
  6. Retargeting amplifies what prospecting starts. It's not a standalone strategy — it depends on traffic flowing into the funnel.
  7. Dynamic retargeting for e-commerce is table stakes. If you sell products online and aren't using dynamic retargeting, you're leaving revenue on the table.

Read the full file on GitHub · 340 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 340 lines · 27 tokens per session scan A 1abf7ee9250a

Subscribe to this mod's changes

retargeting is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 27 tokens to every session and 3,495 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

E-commerceMarketing and SEO
Related

retargeting compared with skills from other repositories

retargeting next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
retargetingbrainbytes-dev/everything-claude-marketingSkill107mo agoMITA27Claude Code
amazon-reviews-api-skillbrowser-act/skillsSkill6.3k2d agoMITA124Claude Code, Codex
amazon-competitor-analyzerbrowser-act/skillsSkill6.3k2d agoMITA48Claude Code, Codex
asc-subscription-localizationrorkai/app-store-connect-cli-skillsSkill1.1k2d agoMITA60Claude Code
food-orderBitterbot-AI/bitterbot-desktopSkill2.5kyesterdayMITA53Claude Code, Codex
external-purchasesrshankras/claude-code-apple-skillsSkill8642d agoMITA76Claude Code
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