seo-on-page

On-Page SEO

When to Activate

Use this skill when optimizing individual pages for search engine visibility: writing or improving title tags, meta descriptions, headings, content structure, internal links, image optimization, or URL structure. Applies to blog posts, product pages, landing pages, category pages, and any page targeting organic search traffic.

First Questions

1. What is the target keyword (and its search intent)?
2. What currently ranks in the top 10 for this keyword? (analyze the SERP)
3. Is this a new page or an optimization of an existing one?
4. What page type is it? (blog post, product page, category page, landing page)
5. What is the content's primary goal beyond ranking? (conversions, education, link building)

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Title Tag Optimization

The title tag is the single most important on-page ranking factor and the primary driver of click-through rate from SERPs.

Rules

• Length: 50-60 characters (Google truncates at ~580px, roughly 60 chars)
• Keyword placement: Primary keyword as close to the beginning as possible
• Unique: Every page must have a unique title tag
• Compelling: The title must earn the click, not just contain the keyword
• Brand: Include brand name at the end for branded searches (optional for long-tail)

Title Tag Formulas

[Primary Keyword]: [Benefit or Hook] | [Brand]
[Primary Keyword] — [Modifier: Guide/Tips/Examples] ([Year])
How to [Primary Keyword] in [Timeframe] ([Year])
[Number] [Primary Keyword] [Tips/Examples/Strategies] for [Year]
[Primary Keyword]: What It Is + How to [Action] ([Year])

Examples

Target Keyword	Title Tag	Chars
email marketing strategy	Email Marketing Strategy: The 2026 Playbook	46
best CRM for startups	9 Best CRMs for Startups (Tested & Ranked 2026)	49
how to write a cold email	How to Write a Cold Email That Gets Replies (2026)	51
content marketing ROI	Content Marketing ROI: How to Measure It + Benchmarks	55