What is ugc-strategy?

A strategy guide for collecting and using content made by customers, such as reviews, photos, videos, testimonials, and social posts.

Use it to plan review programs, contests, influencer collaborations, testimonials, and customer-created advertising or social content.

It helps organize customer contributions, decide where to use them, and account for permissions, incentives, and platform rules.

ugc-strategy — Skill for Claude Code by brainbytes-dev

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add brainbytes-dev/everything-claude-marketing --skill ugc-strategy

Clone the repo

git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/ugc-strategy/github.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/ugc-strategy)

Your own site

<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/ugc-strategy"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/ugc-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/ugc-strategy"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/ugc-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 25 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 2,914 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00025	$0.02914
Opus 5.5	$0.00010	$0.01166
Sonnet 5.5	$0.00005	$0.00583
Haiku 4.5	$0.00003	$0.00291

Measured 2mo ago against content hash 87f14bb1f995, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

ugc-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content/ugc-strategy/SKILL.md · 300 lines

How it starts

The opening of the file, as written. The whole thing — 300 lines — stays where its author put it; the contents beside it link to each section on GitHub.

UGC Strategy

When to Activate

Building social proof for a new or growing brand
Ad creative costs are high and performance is declining (UGC ads often outperform polished creative)
Customer reviews and testimonials are sparse or unstructured
Launching a UGC campaign or contest
Scaling content production without proportionally scaling the content team
Community building is a strategic priority
Exploring influencer or creator partnerships that include UGC components

First Questions

What type of UGC is most valuable for your business? (Reviews, photos, videos, testimonials, social posts?)
Where do customers already talk about you organically? (Social, forums, review sites?)
What incentive (if any) will motivate customers to create content?
Do you have a process for obtaining content rights and permissions?
Where will UGC be used? (Social, website, ads, email, packaging?)
What is the quality bar? (Authentic and raw vs semi-polished?)
What is the legal landscape? (FTC guidelines, platform terms, privacy requirements?)

UGC Types

Reviews and Ratings

Product reviews on your site, Amazon, G2, Capterra, Yelp
Star ratings and aggregate scores
Review response strategy (responding to both positive and negative reviews)
Review solicitation campaigns (post-purchase email sequences)

Testimonials

Written quotes from happy customers
Video testimonials (short-form, interview-style, or self-recorded)
Case study quotes
Social proof snippets for landing pages and ads

Social Media Posts

Photos of customers using the product
Unboxing and first-impression content
Stories, Reels, and TikToks featuring the product
Brand mentions and tags
Hashtag campaign contributions

Video Content

Unboxing videos
Product reviews and tutorials
Before/after transformations
"Day in the life" featuring the product
Reaction and first-impression videos
How-to content created by users

Community Content

Forum posts and discussions
Community Q&A contributions
User-created templates, workflows, or resources
Fan art and creative interpretations
User-submitted tips and hacks

Read the full file on GitHub · 300 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 300 lines · 25 tokens per session scan A 87f14bb1f995

Subscribe to this mod's changes

ugc-strategy is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 25 tokens to every session and 2,914 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Marketing and SEO

ugc-strategy next to 6 skills from other repositories
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