viral-mechanics

viral-mechanics is a skill for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 26 tokens per session (2,753 once invoked), scanned A, original, MIT.

A framework for designing product features, content, or campaigns that encourage people to share them with others and spread them organically.

In plain words
What is it for?
It helps plan shareable tools, quizzes, reports, invitations, word-of-mouth campaigns, and social distribution mechanics.
Why use it?
It helps teams understand who shares, who receives the share, and what action should happen next instead of treating virality as luck.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

Good fit It helps plan shareable tools, quizzes, reports, invitations, word-of-mouth campaigns, and social distribution mechanics.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/viral-mechanics
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill viral-mechanics
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for viral-mechanics

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/viral-mechanics/github.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/viral-mechanics)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/viral-mechanics"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/viral-mechanics/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for viral-mechanics

Your own site · 80×15
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/viral-mechanics"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/viral-mechanics.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 26 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,753 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00026 $0.02753
Opus 5.5 $0.00010 $0.01101
Sonnet 5.5 $0.00005 $0.00551
Haiku 4.5 $0.00003 $0.00275

Measured 2mo ago against content hash 9a9c3357d7c2, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

viral-mechanics scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/growth/viral-mechanics/SKILL.md · 254 lines

How it starts

The opening of the file, as written. The whole thing — 254 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Viral Mechanics Design

When to Activate

  • Designing product features intended to drive organic sharing and distribution
  • Planning campaigns designed to spread through word-of-mouth or social sharing
  • Building shareable content experiences (tools, calculators, quizzes, reports)
  • Analyzing why something went viral and how to replicate it
  • Increasing organic reach without proportional spend increases
  • Making an existing product or feature more shareable

First Questions

  1. What type of virality are you designing for? (Inherent, collaborative, word-of-mouth, incentivized, manufactured)
  2. Who is the sharer and who is the audience? (Users sharing with peers, users sharing publicly, company sharing content)
  3. What is the natural sharing moment in your product or campaign?
  4. What platform(s) will the sharing happen on? (Email, SMS, social media, in-person)
  5. What does the recipient experience when they receive the share? (Landing page, app invite, content)
  6. What is the desired action from the recipient? (Sign up, view, purchase, reshare)

Types of Virality

1. Inherent Virality

The product requires others to be useful. Sharing IS using.

Examples: WhatsApp (need contacts), Venmo (need payment recipients), Google Docs (need collaborators), Zoom (need meeting attendees)

Design principles:

  • The core use case involves other people.
  • Non-users must interact with the product to complete the user's task.
  • The non-user experience is good enough to convert them.
  • Friction to join is extremely low.

2. Collaborative Virality

The product becomes more valuable when used with others, encouraging invitations.

Examples: Slack (better with your whole team), Figma (collaborative design), Notion (shared workspaces), Miro (team whiteboarding)

Design principles:

  • Show the user what they're missing by working alone.
  • Make inviting teammates part of the core workflow, not a side action.
  • Give the inviter and the invitee immediate collaborative value.
  • Build features that specifically require collaboration.

Read the full file on GitHub · 254 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 254 lines · 26 tokens per session scan A 9a9c3357d7c2

Subscribe to this mod's changes

viral-mechanics is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 26 tokens to every session and 2,753 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

viral-mechanics compared with skills from other repositories

viral-mechanics next to 6 skills from other repositories
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viral-mechanicsbrainbytes-dev/everything-claude-marketingSkill107mo agoMITA26Claude Code
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