visual-identity

visual-identity is a skill for Claude Code, Codex from brainbytes-dev/everything-claude-marketing. It costs 21 tokens per session (2,186 once invoked), scanned A, original, MIT.

A documented set of rules for how a brand should look and feel across colors, type, images, and layouts. It connects those choices to the brand’s personality, audience, industry, and channels.

In plain words
What is it for?
Use it to create or update a visual identity, adapt it to new channels, define which existing elements to keep, and specify how colors, typography, imagery, and layouts should be used.
Why use it?
It helps prevent inconsistent design across websites, social media, print, packaging, and other places a brand appears. It also gives internal teams and agencies shared instructions to follow.

Skill for Claude CodeCodex

Part of the everything-claude-marketing plugin — 15 skills, 22 commands, 18 agents, 2 hooks shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/brainbytes-dev/everything-claude-marketing/visual-identity
Any agent
npx skills add brainbytes-dev/everything-claude-marketing --skill visual-identity
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code, Codex.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 15 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for visual-identity

README.md
[![agentmods](https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/visual-identity.svg)](https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/visual-identity)
Your own site
<a href="https://agentmods.dev/skills/brainbytes-dev/everything-claude-marketing/visual-identity"><img src="https://agentmods.dev/badge/skills/brainbytes-dev/everything-claude-marketing/visual-identity.svg" alt="Measured on agentmods" height="20"></a>
Per session 21 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,186 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00021 $0.02186
Opus 5 $0.00010 $0.01093
Sonnet 5 $0.00004 $0.00437
Haiku 4.5 $0.00002 $0.00219

Measured 3d ago against content hash 0c0c4261bc27, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

visual-identity scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand/visual-identity/SKILL.md · 216 lines

How it starts

The opening of the file, as written. The whole thing — 216 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Visual Identity

When to Activate

  • A new brand needs a complete visual identity system
  • A rebrand requires updating visual elements while maintaining recognition
  • Visual inconsistency across touchpoints needs resolution
  • Expanding into new channels that require visual adaptation (app, social, physical)
  • Launching a sub-brand that needs to relate visually to the parent
  • Internal teams or agencies need clear visual specifications to execute

First Questions

  1. What is the brand's personality? (This drives every visual decision.)
  2. Who is the primary audience, and what visual language resonates with them?
  3. What industry are you in, and do you want to follow or break visual conventions?
  4. Where will this identity live? (Web, print, packaging, environmental, all of the above?)
  5. Are there existing brand elements that must be preserved?
  6. What is the budget for custom assets vs leveraging existing resources (stock, templates)?
  7. What are three brands whose visual identity you admire, and three you want to avoid resembling?

Color Psychology in Branding

Colors trigger associations. Use this as a starting point, not a rulebook — context, culture, and combination matter more than individual color meanings.

Color Common Associations Industries That Use It
Blue Trust, stability, professionalism Finance, tech, healthcare
Red Energy, urgency, passion Food, entertainment, retail
Green Growth, health, sustainability Health, environment, finance
Yellow Optimism, warmth, caution Food, children, energy
Purple Luxury, creativity, wisdom Beauty, premium, education
Orange Friendliness, confidence, enthusiasm Tech, food, fitness
Black Sophistication, power, elegance Luxury, fashion, tech
White Simplicity, cleanliness, modernity Tech, healthcare, minimalist brands

Important nuances:

  • Cultural context changes meaning (white = purity in Western markets, mourning in some Asian markets)
  • Saturation and brightness matter as much as hue (pastel blue feels very different from navy)
  • Color meaning is set by context and pairing, not by the color alone

Read the full file on GitHub · 216 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 216 lines · 21 tokens per session scan A 0c0c4261bc27

Subscribe to this mod's changes

visual-identity is a skill published in the GitHub repository brainbytes-dev/everything-claude-marketing (5 stars, last pushed 5mo ago), licensed MIT. It adds 21 tokens to every session and 2,186 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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